See Disney’s Journey to Oz Balloon Tour in Living Pictures

Posted on February 25, 2013 by Lytro

Lytro has teamed up with Disney to celebrate its highly anticipated fantastical film Oz, The Great and Powerful, the prequel of the classic “Wizard of Oz” film.

We are joining Disney on a multi-city Journey to Oz Balloon Tour to bring Oz to life for the first time ever in light field pictures. The “Oz” hot-air balloon has started its tour around the country with Lytro photographers capturing the excitement of the balloon’s visit.

Check out interactive map on Disney’s official Facebook app to check out pictures from the following destinations:

Premiere at the El Capitan Theatre in Hollywood
Disneyland Resort in Anaheim, California
Daytona International Speedway in Daytona Beach, Florida (coming soon)
Central Park in New York City (coming after the balloon’s March 5th & 6th visit)

Fans who visit Disney’s Facebook app will also have an opportunity to unlock screenings in cities across the country. Vote by tweeting with the hashtag for your city (i.e. #DisneyOzSanFrancisco) or sharing your vote on Facebook. The movie premieres nationwide on March 8th

Style Network Brings You Fashion Week in Living Pictures

Posted on February 8, 2013 by Lytro

Mercedes-Benz Fashion Week has kicked off in New York and Style Network is bringing you the first light field pictures from the runway. Lytro’s Director of Photography, Eric Cheng, is in New York capturing vibrant moments everywhere from behind the scenes to the streets of New York City.

Check out picture galleries from Czar by Cesar Galindo, L. Catherine London and 4 Corners of a Circle and Hope McGrath/Nastuko Kanno.

Lytro Presents PhotoCamp at SXSW 2013

Posted on February 1, 2013 by Lytro

We’re excited to be heading back to Austin for SXSW Interactive, where we’ll present PhotoCamp.

PhotoCamp is open to all, SXSW attendees and locals alike. We’ll offer unique sessions on the evolution of photography, digital asset management and offer a Photographer Meet Up. Make time on Monday, March 11 between 11am and 6pm to head across the street from the Austin Convention Center to 101 Red River.

Find out how you could win Lytro cameras during both PhotoCamp and SXSW Create.

If you can’t join us in person, make sure to follow us on Facebook or Twitter to see pictures and updates.