Author Archives: Lytro

About Lytro

Lytro will forever change how everyone takes and experiences pictures.

Maker Faire Picture Challenge – Win Free Tickets

Posted on by Lytro
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Lytro is going to the Bay Area Maker Faire and you can too. On May 19th and 20th, the Lytro Team will be hosting several photowalks, demoing the camera and living pictures at our booth, taking pictures of festival attendees, and sharing them on Lytro.com/CampLytro.

Want to go to Maker Faire for free? You can win two free Adult Day Passes ($54 value) by participating in our Maker Faire Picture Challenge. Take and share a picture of something you’ve made to Lytro’s Facebook Wall or tweet the link to @Lytro with #MakerFaire. Deadline is 12noon PT on Wednesday, May 16. Five winners will be randomly chosen from among eligible pictures and announced before noon on Thursday, May 17. Winners will also be able to join the Sunday 2:30pm photowalk with Eric Cheng or any of the other photowalks lead by our Lytro Team.

Want to join our photowalks even if you don’t win free tickets? Sign up now to guarantee a space at your preferred time.

Want to win a Lytro camera? Follow us on Facebook and Twitter – and check out Lytro.com/CampLytro on May 19 and 20th to find out how.

The Fine Print:

Eligibility: US legal residents at least 18 years old who are not Lytro employees or immediate family members of Lytro employees are eligible to participate.

Sponsor: Lytro, Inc. 1300 Terra Bella Avenue, Mountain View, CA 94043.

Other Rules: Respect copyrights – share only pictures that are yours or you have the right to share. No indecent pictures, please. By playing, do not violate Facebook, Twitter and Lytro terms of use. An individual may win only once. The odds of winning depend on shared pictures by eligible participants during each day of the sweepstakes. While we will make every effort to contact winners, it will be the winner’s responsibility to claim a prize. Unclaimed prizes will not be awarded. Prizes are not transferable and cannot be redeemed for cash value. Winner is responsible for any taxes on a prize. We reserve the right to terminate the sweepstakes or amend the rules at any time. Lytro, Inc., Facebook Inc. and Twitter, Inc. will not be responsible for any injury, loss, damage or expense caused by participating in the sweepstakes. These sweepstakes are not endorsed, administered, sponsored or associated with Facebook or Twitter; any information provided by participants is provided to Lytro, Inc.

Earth Day Picture Challenge

Posted on by Lytro
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To celebrate Earth Day 2012, we’d love to know how you see our natural world in living pictures. If you haven’t tried out the extreme macro capabilities of shooting in Creative Mode, this is the perfect opportunity to try it out. Add a link to your picture in the comments, or post your picture on our Facebook Wall. If we select yours to reshare on Facebook, Twitter or this blog post, we’ll send you a Lytro T-shirt.

These pictures from other light field pioneers may inspire you to experiment and share.


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April Photowalks in Monterey and Phoenix

Posted on by Lytro
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During the recent EG Conference in Monterey, photographer Trey Radcliff, invited the Lytro Team, including director of photography Eric Cheng, to join his photowalk.

About 15 newbie light field photographers tried out a Lytro camera for the first time, including David Polzine, who captured this extreme macro shot using Creative Mode.

We’ve posted many of their pictures on our Camp Lytro account, where you can check out pictures from all of Lytro’s photowalk, events, and demos.
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April Fool’s Day in Living Pictures

Posted on by Lytro
10

To celebrate April Fool’s Day, we’d love to see your living pictures that trick the eye or make you laugh. Perhaps these examples will give you some ideas. Add a link to your picture in the comments, or post your picture on our Facebook Wall and we’ll use them to update this blog post.

Andrea Koenemann used Creative Mode to make this look like a picture of a real airport.


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March Spotlight on Light Field Photographers

Posted on by Lytro
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Check out the living pictures being shared by these new light field photographers and get inspired by their creativity. See a shot you like? Try to make one of your own by following the tips, videos and advice on our Learn page.

Backyard Playground by Tony Hawk, skateboarder and photographer.


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Win a Lytro Camera – Share SXSW in Living Pictures

Posted on by Lytro
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Win a Lytro camera just for sharing SXSW in living pictures!

Play along with us during SXSW and you could win a Lytro Light Field Camera. SXSW offers tons of entertaining, interactive activities and we want to reward you for sharing pictures that tell “only-at-SXSW” stories.

How to play:

  1. Publicly share a living picture from lytro.com/sxsw or any living picture shot in Austin during SXSW to your Facebook wall or Twitter feed along with hashtags #playlytro #sxsw. Can’t find a living picture you want to share? Share a traditional picture that you wish had been taken with a Lytro camera or join us at one of our SXSW events so we can take a living picture of you to share!
  2. Start sharing now – the sweepstakes starts at 12noon CST, Friday, March 9, 2012. You may share multiple pictures per day, but only one share on Facebook and Twitter each day until 11:59pm CST on Tuesday, March 13, 2012 will be eligible.

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Our First Photowalk with Lytro Camera Owners

Posted on by Lytro
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Last week we shipped our first Lytro cameras, and this week we got to meet some of our first owners who brought their own cameras to San Francisco’s Ferry Plaza Building. “It was an arrival point to look out at all these people with a Lytro camera in their hands…complete with wrist staps,” said Eric Cheng, our director of photography.
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Lytro Heads SXSW

Posted on by Lytro
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Later this week, the Lytro Team is headed to Austin, Texas for the SXSW Interactive/Music/Film Festival. We’ll be bringing Lytro cameras to show off and share, and some to give away too. Won’t be making it to South By this year? We’ll be live blogging and sharing living pictures of our adventures on Facebook and Twitter. If you’ll be there too, these are some of the places you can catch up with us.

Photowalks
Sat. 3/10, 10:30 – Photowalk at Zilker Botanical Garden
Sat. 3/10, 3-6pm – Photowalks at the Foodspotting Street Food Festival at 2nd and Congress
Wed. 3/14, 3-6pm – Photowalks during the SXSW Music Festival at the Austin Convention Center

Panels
Fri. 3/9, 2pm Making a Grand Entrance: How to Launch a Product with Lytro VP of marketing Kira Wampler
Sun. 3/11, 12:30PM Light Field: Turning Light into Living Pictures with Lytro director of photography Eric Cheng
Mon. 3/12, 12:30 Lessons from Disruptors: Game-Changing Start-Ups with Lytro founder and CEO Ren Ng

Parties (last but not least)
Sun. 3/11, 9pm+ Mashable SXSWi House at Buffalo Billiards
Mon. 3/12 6pm+ NEA/SVB Party at The Parkside