Author Archives: Lytro

About Lytro

Lytro will forever change how everyone takes and experiences pictures.

New Lytro Photography Contest and Sweepstakes

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Our new international light field photography contest and sweepstakes offers the chance to win cash, Lytro cameras or an assignment as a Lytro Pro Shooter.

Submit your favorite living pictures. Each month of the contest, the judges will choose five finalists to win $250. One finalist will be chosen as the grand prize winner and have their cash doubled to $500, plus be invited to become a Lytro Pro Shooter. Photographers may use any of the Lytro camera’s features, including Living Filters and Perspective Shift as well as Manual Controls to show their creativity.

Don’t have a Lytro camera? You could win one by voting for your favorite living picture. Vote for your favorite living picture and you could win an 8GB Lytro Light Field Camera. Three cameras will be awarded each month of the contest.

Vote or submit your picture at http://contest.lytro.com

The First International Light Field Photography Contest Starts May 1

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Time to get ready for our new light field photography contest. Review your pictures or get out and shoot some more. Use any of the Lytro camera’s features, including Living Filters and Perspective Shift as well as Manual Controls to show your creativity. Need a refresher? Check out the videos on our Learn page.

FAQs:
When does the contest start? The submission and voting period opens Wednesday, May 1.
How do photographers win? Winners are chosen based on a combination of votes and judges evaluation.
What are the prizes? Five finalists will each win $250. One will take the grand prize and have their cash doubled to $500, plus they will be invited to become a Lytro Pro Shooter.
Who is eligible to enter the contest?Anyone age 18 or older.
Can I win if I don’t have a Lytro camera? You’ll be eligible to win a special sweepstakes for voters, with a chance to win Lytro cameras.
Will I need a Facebook account to submit a picture? No. If you don’t have a Facebook account, you may choose to use your Twitter credentials to verify your identity.

Product Enhancement: More Control in Creative Mode

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Creative Mode now employs a simpler focusing method, putting the optimum focus precisely where you tap.

Previously, tapping the screen while in Creative Mode set the middle of the refocus range. Now, you’ll just tap the object in your composition that’s most interesting to you, and that’s what will be in focus.

The current zoom position, focus position, and relative distances are all automatically taken into account under this new approach to establish the refocus range for your picture. The goal is to simplify capturing great Creative Mode shots.

Want to try it out? Simply plug in your camera to your computer to update your camera’s firmware.

Give it a go then share your pictures or let us know what you think of the change by posting to the comments.

Lytro Hires New CEO

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It’s an exciting day at Lytro – we have appointed a new fearless leader! Jason Rosenthal joins us as CEO, bringing with him a treasure trove of strong operations, product strategy and engineering expertise. Jason developed a passion for visual storytelling at an early age when he started making stop motion animation films with his Dad’s super 8 camera and spent hours trying to recreate the attack on the Death Star scene from Star Wars in his back yard. Later in life, he worked on some of the earliest immersive 3D attractions at industry pioneer Iwerks Entertainment. As a photography enthusiast himself and as an early customer of the Lytro camera, Jason will help Lytro continue marching down the path of revolutionizing photography.

Jason comes to Lytro with more than 20 years of experience at important companies that helped shape tech history. He’s held leadership positions at HP, Opsware (formerly Loudcloud), AOL and Netscape. He also served as CEO of social media pioneer Ning, which was acquired by Glam Media. Jason joins Lytro from Silver Lake, a global technology investment firm, where he was an Operating Executive.

We are excited about where Jason’s talents will take us…and the future of light field technology. And we extend our deepest thanks to Charles Chi, who served as our interim CEO during our search for Jason and who will stay deeply involved and remain on our board of directors, representing Greylock Partners. Our founder and former CEO Ren Ng, who has transitioned to Lytro’s executive chairman, continues to focus his energies on the product roadmap and helping us advance light field science.
Continue reading →

Spotlight: Hanlin Goh’s 365 Days of Living Pictures

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One of our first Lytro camera owners, Hanlin Goh, caught our attention last March when he started sharing a new picture every day on his blog, My Living Picture Year, and Twitter. Today, as he shares his 365th living picture, we celebrate Hanlin as a true light field pioneer.

On March 19th, just over a week into his year-long project, Hanlin shared the picture below, “Small in size, tall in ambition,” with us on Facebook. We shared the picture as part of a Lytro Blog post about some of our new light field photographers.

A year later, his picture has over 100,000 views and the count continues to grow. We liked the whimsy of his picture, and asked him if we could use it on the Lytro website to Continue reading →

See Disney’s Journey to Oz Balloon Tour in Living Pictures

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Lytro has teamed up with Disney to celebrate its highly anticipated fantastical film Oz, The Great and Powerful, the prequel of the classic “Wizard of Oz” film.

We are joining Disney on a multi-city Journey to Oz Balloon Tour to bring Oz to life for the first time ever in light field pictures. The “Oz” hot-air balloon has started its tour around the country with Lytro photographers capturing the excitement of the balloon’s visit.

Check out interactive map on Disney’s official Facebook app to check out pictures from the following destinations:

  • Premiere at the El Capitan Theatre in Hollywood
  • Disneyland Resort in Anaheim, California
  • Daytona International Speedway in Daytona Beach, Florida (coming soon)
  • Central Park in New York City (coming after the balloon’s March 5th & 6th visit)

Fans who visit Disney’s Facebook app will also have an opportunity to unlock screenings in cities across the country. Vote by tweeting with the hashtag for your city (i.e. #DisneyOzSanFrancisco) or sharing your vote on Facebook. The movie premieres nationwide on March 8th

Style Network Brings You Fashion Week in Living Pictures

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Mercedes-Benz Fashion Week has kicked off in New York and Style Network is bringing you the first light field pictures from the runway. Lytro’s Director of Photography, Eric Cheng, is in New York capturing vibrant moments everywhere from behind the scenes to the streets of New York City.

Check out picture galleries from Czar by Cesar Galindo, L. Catherine London and 4 Corners of a Circle and Hope McGrath/Nastuko Kanno.

Lytro Presents PhotoCamp at SXSW 2013

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We’re excited to be heading back to Austin for SXSW Interactive, where we’ll present PhotoCamp.

PhotoCamp is open to all, SXSW attendees and locals alike. We’ll offer unique sessions on the evolution of photography, digital asset management and offer a Photographer Meet Up. Make time on Monday, March 11 between 11am and 6pm to head across the street from the Austin Convention Center to 101 Red River.

Find out how you could win Lytro cameras during both PhotoCamp and SXSW Create.

If you can’t join us in person, make sure to follow us on Facebook or Twitter to see pictures and updates.

CES 2013 in Living Pictures

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The Lytro Team is fresh back from CES in Las Vegas and they brought us some living pictures of this year’s new crop of interesting tech.

You also can check out TechCrunch’s interview with Lytro directory of photography, Eric Cheng, or play with the living pictures that The Huffington Post used in their roundup of the best gadgets at CES 2013.