Next week, the Lytro Team is headed to Photokina in Cologne, Germany. Join us for a presentation by Lytro Director of Photography, Eric Cheng:
Turning Light Into Living Pictures
Photokina Communities Hall 5.1
Light field photography has the potential to revolutionize the way we take and experience pictures. This session will cover the capabilities of the Lytro camera and light field photography, including where the technology is today and a look at what it means for the industry and the future of photography.
If you’d like a chance to get your hands on a Lytro camera, register for one of three Lytro Photowalks. Eric and several other members of the Lytro Team will share tips and advice to help you quickly learn how to shoot with the Lytro camera. The Photowalks will be held outside of the Koelnmesse, so you do not need admission to Photokina to participate. Space is limited.
Less than a hundred days after the first Lytro camera was shipped, I began my marketing summer internship. I knew the company was growing fast, the product was sexy, and the media was definitely taking notice. I also knew that I loved photography, was attracted by new technology, and wanted to work at a small(ish) company back in sunny California. After begging for many months that they should let me work for them, I found my seat at their shiny new Mountain View office with a completely open floor plan full of camera gear that would make any photographer drool a little. All of this, combined with a stocked kitchen, a full kegerator, and a frequently-used ping-pong table gave me confidence that I was going to have a great summer.
Along with my online acquisition and social media projects, I had a couple unexpected to-do’s I can now file under the skills section of my resume. I put together legos, taste-tested lollipops, spray painted a brown box black, tracked down fruit pies, re-assembled broken manikins, and planned a pub crawl. And this doesn’t even account for the rigorous training hours I put in on the ping-pong table and the countless living pictures I ended up taking. Continue reading →
Lytro is going to SXSW! It’s that time of year to vote for the Lytro Team to be chosen to speak at SXSW in Austin next Spring. We have an amazing line-up submitted this year and are super excited to hopefully see all nine sessions in action, but we can’t do it without you! Please take just a few minutes to vote for the Lytro Team, and tell your friends and family as well. The voting is open until Friday, August 31st, 9:59PM PT.
If you haven’t already done so, sign up at the SXSW website here so you can vote. To vote, simply click the thumbs up button on each of the panels’ pages. There is no limit on the number of panels you can vote for, so vote today to see if we can get Lytro into all nine panels.
We all knew this day would eventually come. The zombie apocalypse struck this weekend and we were right in the middle of it all.
The first sign of zombies was at the Zombie Flash Mob in the middle of the Gaslamp Quarters of downtown San Diego. The packs of zombies were terrifying to look at but relatively well-behaved as they filed through the city, but it only escalated from there as we made our way to the Walking Dead Escape at Petco Park.
Let’s set the scene: A catastrophic event has occurred in sunny San Diego and zombies are now running the show. The Evacuation Zone (aka the safe place) is Petco Park and the goal for the few survivors that are left is to get to the Evacuation Zone without being infected by the many zombies that have invaded the area.
The Walking Dead Escape was not for the faint of heart as we joined the remaining survivors in climbing, crawling, hiding and sliding our way to safety. In the end, we’re not so sure if we all made it to safety without being infected. Our Lytro cameras were of course in hand to capture all of the craziness that ensued during this escape. Check out our Zombie gallery and please be safe out there…
The Lytro team in San Diego are enjoying our 2nd day at Comic-con. It was quickly evident that the crowds on Thursday were minimal compared to what we saw today. The costumes are amazing and created ideal picture taking opportunities. Luckily, the Lytro camera has it’s own super power where we can aim it where we want to go and it garners so much attention the crowd parts in awe and envy. Needless to say we were able to get around pretty easily. Check out our new picture gallery for the 2nd day.
We had a blast at the Wired Cafe where we experimented with etching flames and logos on the camera while catching celebrity sightings. We’re also really excited for tomorrow when we transform into zombies for the Walking Dead Escape. Come check it out!
Lastly, we will be doing another click-and-seek tomorrow, so monitor our Facebook page and Twitter account so that you can find us and win a free Lytro camera!
As you might expect, many of us who work at Lytro are major sci-fi and comic book nerds, so we were really excited to find out that we would be attending Comic-con this year as one of our first summer events. Even on the plane down, we saw more comic-books and blue hair than average on a flight to San Diego.
Once we arrived, we immediately found matches made in heaven. So many fans were wearing amazing costumes and obviously loved to have their pictures taken. And if there were ever going to be a camera that could be a super hero, it would have to be the Lytro camera! Our costumed friends had as much interest in the Lytro as we had in them.
Check out our Day 1 Comic-con gallery of all the great people we met today, and we’ll be sharing even more over the next few days.
Our first summer event is here! San Diego is about to be invaded by the most powerful super heroes and we’ll be there to capture it all! Lytro will be attending Comic-Con International in San Diego this weekend taking pictures of your favorite comic book characters. If you’re planning on attending, we’ll be at the following events, please come by and say “hi” and be a part of the picture revolution.
Comedy Central “Workaholics” Happy Hour on Thursday, 2-5pm at the Hard Rock Hotel
Check back here on the Lytro Blog for live updates from the convention with pictures of all your favorite characters, daily updates on what’s hot and social contests (read: free Lytro cameras!) from the streets of San Diego.
Lytro spent the weekend at Maker Faire Bay Area 2012, a fantastic festival of DIY enthusiasts in celebration of invention, creativity and resourcefulness. Our booth was completely mobbed for the 2-day event, giving everyone there a chance to play with a Lytro light field camera in person. We ran continuous photo walks, encouraging attendees to wander the fairgrounds in search of interesting light field compositions.
One of the great things about Maker Faire is that it fosters hands-on creativity in children. Many booths offered creative space for kids to experiment. We had a few kids using the Lytro camera during photo walks, which is always exciting for us. Some of the kids who came to the booth already knew everything about the camera, and could easily have led the photo walks for us!
Also, special thanks to beta-tester extraordinaire Grant Hendrick, to the Lytro employees and others who volunteered at our booth, and to the Maker Faire staff who made the booth and photo walks possible last weekend. See you at the next Maker Faire!