Win a Lytro Camera – Share SXSW in Living Pictures

2013 Update: Win Lytro Cameras During SXSW 2013. Three ways to win – compete, share or show up.

Win a Lytro camera just for sharing SXSW in living pictures!

Play along with us during SXSW and you could win a Lytro Light Field Camera. SXSW offers tons of entertaining, interactive activities and we want to reward you for sharing pictures that tell “only-at-SXSW” stories.

How to play:

  1. Publicly share a living picture from lytro.com/sxsw or any living picture shot in Austin during SXSW to your Facebook wall or Twitter feed along with hashtags #playlytro #sxsw. Can’t find a living picture you want to share? Share a traditional picture that you wish had been taken with a Lytro camera or join us at one of our SXSW events so we can take a living picture of you to share!
  2. Start sharing now – the sweepstakes starts at 12noon CST, Friday, March 9, 2012. You may share multiple pictures per day, but only one share on Facebook and Twitter each day until 11:59pm CST on Tuesday, March 13, 2012 will be eligible.

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Our First Photowalk with Lytro Camera Owners

Last week we shipped our first Lytro cameras, and this week we got to meet some of our first owners who brought their own cameras to San Francisco’s Ferry Plaza Building. “It was an arrival point to look out at all these people with a Lytro camera in their hands…complete with wrist staps,” said Eric Cheng, our director of photography.
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The Gift of Lytro

We were pleasantly surprised by a recent Twitter post from @MikeTadros, who gifted a Lytro to his wife for her birthday. He wanted her to have something to open immediately, so he put his creative skills to work.

Since it’s the season for sharing, we’re re-gifting Mike’s paper Lytro for you to use, in all three colors:
(download are in PDF form)

We’re all hard at work to get the real deal in your hands as soon as possible. In the meantime, happy gifting!

Meet our first customer

Josh Bonk - Lytros First CustomerOn the Lytro Blog, we try to share a little of Lytro’s story, about our business and employees. We’ve also shared the story of our first employees. Now, we’re excited to to be able to share the story of our first customer, Josh Bonk. Josh managed to place his order in the first minute after cameras went on sale on Lytro.com.

We asked Josh for a little background on his interest in the Lytro and he shared, “I first heard about Lytro reading through the techblogs Engadget and Gizmodo. I saw it and just thought it was something completely different. It really just seemed fun. I’m not an avid photographer; I’ll typically use my iPhone or let someone else take all the photos and just grab a copy for myself after its all said and done. I thought this would be a lot of fun for weddings and really when traveling.”

Gibson the MooseThis photo of Josh’s nephew, “Gibson the Moose,” is just the type of picture he looks forward to shooting with his Lytro. Our team is working hard so we can see Gibson imitate other native habitat in living pictures.

Pictures become memory-shots

Thank you all for the thousands of comments you’ve shared here on the Lytro Blog, on our Facebook and Twitter pages, and via email.  You inspire us!

We wanted to share Barrie’s comment on Ren’s initial blog post as one that stood out for our team. We especially appreciate the poetry of the term “memory-shot” that Barrie has introduced:

“I have lived in a world of both photography, landscape painting and computers – for more than 72 years. What I’ve just read – skimming through your dissertation, for the past hour or so – has made me think of a way of describing where you are taking us. Some of my friends in the camera club I belong to will need such an explanation !

I appears to me that what you have given us is essentially a means to capture, not just a photograph, as we have come to know one, but through some brilliant software – a means to modify that photograph – to allow us to ‘re-produce’ the photograph and re-present it (at will); allowing it to be re-viewed by others at will.

In short … the ‘photograph’ is no longer a simple one-dimensional snap-shot – locking in a moment in physical space and time – it is a ‘memory-shot, recording all that the camera ‘saw’ when the shutter was pressed. Whilst the software with which to view it can be likened to a ‘memory-brush’ that allows us to repaint the view as it suits us.

I can’t wait to find what I can do with my ‘real’ brushes and paints and a camera full of ‘memory shots’ after a field trip.

And the concept of a new, software, ‘painting program’ that follows the finger tips on a touch screen is simply AMAZING !!

Thank you for adding another dimension to my ‘will to live’ …”