Category Archives: News

Meet Lytro’s Founder at the Apple Store in San Francisco

Posted on by Lytro
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Meet Lytro’s founder, Ren Ng, and other members of the Lytro Team, at the Apple Store at San Francisco’s Union Square on Thursday, June 14.

During his 4:30pm presentation, Ren will share his thoughts on light field photography and the role it plays at the intersection of art, science and culture. Everyone is invited to this open event, including attendees from Apple’s World Wide Developer Conference and AIGA’s San Francisco Design Week.

After Ren’s presentation, you can get hands-on with the camera. Lytro Team members will demo Lytro cameras, living pictures and answer your questions about light field technology.

Driving directions and map.

April Photowalks in Monterey and Phoenix

Posted on by Lytro
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During the recent EG Conference in Monterey, photographer Trey Radcliff, invited the Lytro Team, including director of photography Eric Cheng, to join his photowalk.

About 15 newbie light field photographers tried out a Lytro camera for the first time, including David Polzine, who captured this extreme macro shot using Creative Mode.

We’ve posted many of their pictures on our Camp Lytro account, where you can check out pictures from all of Lytro’s photowalk, events, and demos.
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Lytro Heads SXSW

Posted on by Lytro
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Later this week, the Lytro Team is headed to Austin, Texas for the SXSW Interactive/Music/Film Festival. We’ll be bringing Lytro cameras to show off and share, and some to give away too. Won’t be making it to South By this year? We’ll be live blogging and sharing living pictures of our adventures on Facebook and Twitter. If you’ll be there too, these are some of the places you can catch up with us.

Photowalks
Sat. 3/10, 10:30 – Photowalk at Zilker Botanical Garden
Sat. 3/10, 3-6pm – Photowalks at the Foodspotting Street Food Festival at 2nd and Congress
Wed. 3/14, 3-6pm – Photowalks during the SXSW Music Festival at the Austin Convention Center

Panels
Fri. 3/9, 2pm Making a Grand Entrance: How to Launch a Product with Lytro VP of marketing Kira Wampler
Sun. 3/11, 12:30PM Light Field: Turning Light into Living Pictures with Lytro director of photography Eric Cheng
Mon. 3/12, 12:30 Lessons from Disruptors: Game-Changing Start-Ups with Lytro founder and CEO Ren Ng

Parties (last but not least)
Sun. 3/11, 9pm+ Mashable SXSWi House at Buffalo Billiards
Mon. 3/12 6pm+ NEA/SVB Party at The Parkside

Lytro in Your Hands

Posted on by Ren
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Last year, we launched Lytro with plans to build an amazing new kind of camera. Since then, the Lytro team has worked hard to bring this technology to life and manufacture the world’s first light field camera for consumers. Today, we’ve proudly started shipping the Lytro camera to our first customers and are putting the future of light field photography in your hands.

I encourage you to spend some time with our new Learn Page, which has great videos, advice and picture challenges. These resources are designed to help you explore the light field, create your own living pictures, and share them online with your friends and family.
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Take Your First Living Picture at a Lytro Photowalk

Posted on by Lytro
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In early January during CES, we hosted Lytro’s very first photowalk. Over 40 guests joined us in the lobby of the Wynn Hotel in Las Vegas for a brief introduction to the camera by our director of photography Eric Cheng and Lytro Pro Shooter Jason Bradley, followed by a chance to get hands-on with the camera. Play with some of the pictures they took, and sign up to be invited when we host a photowalk near you, or subscribe to our Eventbrite RSS feed. Our next scheduled photowalks will be in Boston in February and Austin in March.


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More ways to get your hands on a Lytro

Posted on by Lytro
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Hands on with Lytro in Electric Blue



Lytro is coming to Times Square – and maybe your city too!

Lytro cameras will be on display, and available for hands-on, in-store demos, at the WIRED Store in New York City. Located at 42nd and Broadway, the 7th annual WIRED Store promises a first look at unique gadgets and gear, events, installations and experiences that embody the “WIRED lifestyle.” The three Lytro camera models will be featured along with more than 200 other hot new products. Visit the store between noon and 7pm Wednesdays through Sundays between Friday, Nov. 18 and Saturday, Dec. 24 (closed Thanksgiving Day) to request a Lytro camera demo with one of the WIRED Store employee “Ambassadors.”

We’ve also started hosting Lytro Demo Days near our headquarters in Mountain View, CA, and we’re opening our next one, on Friday, November 18, to the public. Pre-registration is required, and limited to 40 people. (If you end up on the waitlist, we’ll do our best to get you a priority invite to a future Demo Day.)

Are you thinking, “But what about me?” If you’re not heading to New York City for the holidays, and don’t live near Mountain View, how can you get your hands on a Lytro camera? You can vote to help us determine where we should host future Lytro Demo Days: Atlanta, Austin, Boston, Chicago, Seattle, or submit a write-in vote for your city.

Lytro demo at AsiaD / AllThingsD

Posted on by Eric Cheng
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On October 20, 2011, Charles Chi (Lytro’s Executive Chairman) and I went on stage with technology columnist Walt Mossberg at AsiaD in Hong Kong to give a live demonstration of the newly-announced Lytro camera. During the on-stage demo, I snapped a living picture of Walt Mossberg holding a Lytro camera, imported it into our desktop application, and shared it to the web:

We also demonstrated parallax shifts and 3D. We don’t currently show those features online, but I put together an animated image so you can see what our camera can do. Continue reading →