Sorry ma non scrivo bene inglese, chiedo, se possibile, inviarmi descrizione dettagliata del prodotto. e dove è in vendita in italia.
Grazie
Paolo

Lytro camera

At first glance the Lytro camera looks promising , interesting and I have a strong desire to want to try it out. As a professional photographer and artist I have used all formats of cameras and camera types. View cameras, stereo, square formats, panorama and all film formats. In the film years all films I have processed myself. I also did testing with the Polaroid SX-70 camera in a company/artist program. After looking at your on site photo examples of the Lytro camera I have many thoughts about it.

Square formats have come and gone over the years. Square is a wonderful proportion for looking with a camera. The shape fits the proportion of what the human eye sees. With two eyes you have dimension so hence the elongated format comes into play and has always been the most used format choice of visual media, like movies, books, newspapers, posters, printing and writing paper, and now computer notebooks and smart phones.

Sometimes the square format is used for special effect and can be a quite powerful image format. After a while the square format becomes tedious if not tiresome and predictable, almost lulling the viewer asleep. So after viewing the submitted Lytro camera samples I see many things left to be desired.

First there is no depth to your samples. Out of focus background or foreground quickly becomes annoying to look at. I remember seeing only one photo sample that had something close to a full depth of field.

Second, if you would hand out your Lytro camera for testing to some professional artists and photographers and let them do some intensive experimenting then the possibilities might become evident and be a more powerful advertising tool to a broad audience.

Third, it is hard to grasp the purpose and use of the Lytro camera. After reading many articles about it including all the Lytro company information on the internet, I’m still not understanding how a person actually holds, exposes, downloads, accesses, prints, adjusts or manipulates a Lytro image. How do you process the Lytro camera images? On a Mac, Windows software, cloud services? Just to be different or have a special lens/sensor technology is not enough or even important. It is what you get to look at is what is important. The final image is the goal.

Fourth, color in photography is nice, as most people can see in color, but your examples are clouded by the lack of understanding of color. If you take any color photograph and convert it to monochrome (black and white), you will become aware of the quality of the overall composition and image. You will also understand good and bad lighting.

With Lytro, if you are selling, trying to appeal to the general public that live on Facebook and Twitter, and wants quick square icons for their email, then the Lytro camera may be just the right camera. But the Lytro is over priced just to do a simple ID photo. The same thing can be done with the lap top built in camera, the smart phone camera, (iPhone is best), or any of the cheap hand held digital cameras on the market.

At present Lytro camera technology and creativity have yet to meet. They need to start holding hands before anything creative can happen. Lowering the price will have a big effect on popularizing the Lytro camera.