Future Shock – Light Field Supermodel Coco Rocha

Posted on July 21, 2011 by Lytro

Coco Rocha, the first high fashion model to work with our Lytro light field camera technology, imagines herself as an eccentric fashionista, 50 years in the future.

Photographer: Eric Cheng
Stylist: Rebecca Conran
Art Director: James Conran
Agency: WILHELMINA NY

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http://11405auq.8fangluntan.com/ Camera Light

Hi, i believe that i noticed you visited my blog thus i came to go back the want?.I’m trying to in finding things to enhance my site!I assume its adequate to make use of some of your ideas!!
http://pranavsbrain.peshwe.com/ Pranav Peshwe

Did not think that a layman usable plenoptic camera would become a reality this soon! Thanks!
Could not see focal length mentioned anywhere on the site ? Am curious as to how big that ‘X’ will be! Eagerly waiting for the MTF curves too!
Also, please start selling/shipping outside the US too. At least to interested fellows, if not in retail.
Thanks!
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Werner Goldmann

The idea is really great, but what about speed and sensitvity – I like to shoot sport photos (most time indoor – team handball as I’m a German) witch requires a lense between 50 to 300 mm – often use here is my 70-200/2.8 with 4 to 6 pictures per second. Is that possible with this type of camera or will there be limiting factors and if so what are the limiting factors that will come along with this type of camera.
Oh Well

Sounded like a great idea until I found out the useless resolution for photographers.
if it was even half as good a a Fuji f30 was years ago.
- ashok
  
  I agree. The pics are low res and somehow don’t do justice to a fashion shoot – er, large prints / crops ?
  
  Also, the sample images are posed, stationary models, in bright daylight plus strobe umbrellas, where any reasonable compact camera today performs at similar IQ. On the ramp with low light, backlit models in motion, can Lytro save the day by post – focusing a decisive but blurry shot ? That’s something normal contrast enhancement and denoising can’t do and could put Lytro on a different pedestal, but not alluded in these shots.
  
  I found iPhone apps like SynthCam can already take a blurry shaky image stack or video clip and do focus sharpening, shallow DOF, bokeh (yes, on a tiny iPhone sensor), “tourist removal”, lens tilt, etc. In terms of Computational Photography, thats way ahead of available DSLR workflow (except maybe Combine ZM / Helicon Focus & similar or specialized astrophotography software) – and DSLR RAW formats have not even begun to properly deal with image stacks. But you can do it today on your iPhone, for practically free.
  
  Plenoptics is exciting and both Raytrix and Lytro are onto something big. But I wish Lytro would do more innovative demos than just refocusing on blurry party pics one face at a time.
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http://margarit.ralev.com Margarit

It’s a great idea,
but post-selecting of the focus means that you have the focus everywhere, which means that every shot is a 20+ multi-shot picture ( you are actually shooting many pictures at once, based on predefined focus points ), which means that if a normal RAW file on 5D is about 26 MB, then the LYTRO raw will be … about 520 MB per shot, right ? :)

So… the question is if this technology is available ( you said the price would be in-line with the other cameras on the market ) – would a photographer prefer all that data hustle ? :)

I really enjoy and admire innovation in the photography field.
Congrats for the superb results and the neat flash player.

Cheers,
Margarit
- Lytro
  
  Check out The Science Inside for more details on how light field cameras work. The file sizes will be comparable to regular picture formats. Slightly larger, but not by an order of magnitude.
http://williv.my William Voon

What a fascinating and amazing camera! Would love to own one. Truly revolutionary!
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http://www.spencergordon.com Spencer Gordon

The concept of select focus is brilliant! However in the fashion world 93.33%* of the time the focus is going to be on the model. Since I can already control my depth-of-field in camera, then I really have no need to refocus the image later.

With that said looking at the examples given from this test fashion shoot** I think it would have been best to use multiple models in the same shot. Allowing the viewer to focus on the subject of their choice. Or perhaps worked a prop product into the shot like a car or a handbag. Toggling between the model and product being in the foreground or background is a more effective concept. The power of telling a story in the image is just waiting to be created.

Ahhh!!! I have so many ideas for this camera and technology. Let me have a crack at this thing.

*Number was scientifically constructed by a team of braincells in the right hemisphere of my brain. Used for dramatization only.

**I also realize this was a test shoot and I’m sure Lytro / Coco was working under budgetary constraints.
Rosita

I am so interested in the camera! i consider it as magical…
You have a treasure indeed!

How much will it cost ? can i get an email with all this information pls?

Regards,

Rosita
- Adam “Goolie” Gould
  
  Rosita,
  
  The price of our light field camera will be competitive with traditional consumer cameras. If you sign up to “reserve a camera” on our home page, you will be notified by email when the camera goes on sale later this year.
  
  –- Adam “Goolie” Gould
  Support & Community Manager
  help@lytro.com
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http://FourNinesPhotography.com Glenn Hoechst

In the unlikely event that you haven’t already considered it, I would like to suggest that medical photo microscopy might be an excellent application of your technology.

…..Just say’n
Augusto Severini

Just thinking, couldn’t you make a algorythim that combine parts of the picture in all focus setups in order to make the whole thing in focus, but yet still have some focal differences here and there for contrast, mostly around objects edeges. This would be something like High-Dynamic-Range-Focus.
Richard Priestley

Keep me informed
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JimH

Post process focusin and all in focus is greate but as well as adjusting the focus it should be possible to move the point of view within a limited range by extrapolating the vector information.
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Lassiwala

It’s definitely something that can be useful to *some people* in *some case*, but I don’t see the point of having this technology in every camera, and I don’t see it as a *revolution*. Personally I don’t think I would use such a feature, yet I encourage you to develop it further. Good luck!
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gavin

i dont get what all the fuss is about. the same choice you have of where to focus is available before you take the picture too….so i don’t get what having that choice afterwards achieves? why don’t you just decide before you push the button? i personally have never taken a picture then wished a car 50 feet away was sharp instead of the model ive just shot. occasionally i get a picture that isnt 100% sharp, sure, but thats part of life and you deal with it. buying a camera just to change the focus later doesn’t seem like a solution to me, it seems like just another gimmick. even if this technology is integrated into systems like canon and hassleblad in the future, i cant see myself using it.
- gethin
  
  with respect, you sir [removed].
  
  You dont understand why never needing critical focus could be a good thing?
  or how you could achieve infinite depth of field with one shot?
  Or how you can achieve a medium format look with small sensors? Or how this will change point and shoot photography in the same way say the box brownie did?
  
  Some people suffer from critical imagination deficit
  - nemo
    
    gavin posts a critique of the camera and you respond by calling him [removed]? Stay classy, gethen. Furthermore, gavin’s post had nothing to do with not needing critical focus. Next time, try reading someone’s post before you comment on it. And please keep your ad hominem attacks to yourself.
- Larry Pauley
  
  The big deal in my opinion is that a camera with technology like this is a godsend for people with disabilities. I had brain surgery not to long ago and before that, sure I could do things much faster than I do now. I am fortunate, I am hoping some of the side effects dissipate, but millions of others that have disabilities won’t. We will soon have a product that will allow our imperfections in photograph a second chance, regardless of slow hands, tremors etc. We will have the choices that we didn’t have in the past or something we all very seldom ever get in life… A do over.
  
  I for one am happy you can take good pictures, try not to knock what will allow the rest of us to do the same.
  - sean
    
    I’ll be honest, I’m often in a position where I took a quick picture and the focus is not quite right. Either because my manual focus wasn’t fast enough to catch a bird in flight or because the auto-focus element was late or misplaced. Sometimes, you also realize something special about a shot only after having looked at it for a while. This would be an easy way to fix both problems rather than having to simply say goodbye forever.
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http://www.thedigitaltrekker.com/ Matt Brandon

Hi, I am a travel photographer and workshop leader. Plus, I host a popular photography podcast called (appropriately enough) Depth of Field. How might I contact you to to and interview on both the camera and your work with this company? I think listeners would be fascinated.

Matt
- Lytro
  
  Thanks for the interest. Please contact lytromedia@theoutcastagency.com to follow up on your request.
http://www.MrAddis.com Craig Addis

It looks to me like there is a glass window between the model and the cars behind her. Can you explain how the LYTRO camera took a picture of the model and the background and you can refocus the picture on the cars? Is the answer: Everything in the field of view from the model to the cars in focus if you refocus on her? If the user refocuses on the item closest to the camera (on the left side), everything but the item is out of focus…which I understand.

p.s. You have a FANTASTIC CAMERA here!!
Jasper

Could you change your email provider to one that doesn’t make every link a tracking link, I don’t like being snooped on each time i click a link in my email!

P.S. Also having a contact email address on your website would be good.
Juan Amador

I fear the resolution on the images will be limited, as proven when seeing your sample images full-size on a large monitor. I trust resolution will be much higher…
David

I just can´t understand how it works, but it seems to be a very useful thing i mean for a security instance and quick shots or reportages will be perfect…JUST WANNA TRY IT … waiting fir it,

Have a nice day everybody.
William Rubink

Are you providing a mechanism for “focusing” continuously from near to far, in addition to the point and click focusing on specific objects? And will there be also normal telephoto zooming?
http://amoration.wordpress.com Evonne Heyning

Nice. I thought that was my car in the background of your shot but was able to focus in and confirm that it’s not.
- Lytro
  
  Ha! Did you check to make sure you weren’t driving ;)
Jim A.

Please explain how the concept put forward by the lightfield camera is superior to shooting a photo in complete focus front to back and selectively defocusing areas in a photo editing program. This capability currently exists on many platforms, what makes the lightfield process superior?
- http://rootedlife.blogspot.com/ GP
  
  I’m obviously not “in the know” with this camera or the technology, but I’m assuming the advantage is the knowledge/skill required and post processing software needed. All of the sample images have had a very shallow depth of field. I don’t know if this is for demonstration purpose or a limitation of the camera. The dissertation discusses this and suggests that it should not be a limitation, but perhaps in a first product, it becomes a challenge. None the less, taking a perfectly clear picture, and adjusting the depth of field later is limited to people who know what they are doing and who have the software to do it.
  - Lytro
    
    All the processing software is included with the camera and the capabilities of our light field engine are continually expanding. For example, “all in focus” is coming soon. Learn more about the science inside at http://www.lytro.com/science_inside
- http://www.thomasrost.no/blog Thomas Røst Stenerud
  
  I’d say it’s pretty complicated to mask out and select the raindrops in one of the examples put forth here to make them sharp and the reflection in the class out of focus. Same thing with many of the tilt and shift-applications around iOS: Of parts of the object at the same distance are different places in the frame, creating the narrow field of depth is difficult, sometimes close to impossible. But I’m only human:)
- Faro
  
  The lightfield process is superior because it works well in low-light situations.
  
  To take a standard photo “in complete focus” (infinite depth-of-field) requires a tiny aperture and, by extension, lots of light.
  
  With the lightfield process, one can shoot with a wide-open aperture, requiring much less light, yet infinite depth-of-field (or any amount of DoF one chooses to apply) is available after the fact.
  - craig bague
    
    How dark can the area be that you want to take a picture in. It sounds like you can take pictures in very dim lit situations. But what if a flash is needed?
    How do you remedy the situation?
    - Lytro
      
      Lots of options are available with light field technology, but for now, there is no flash.
- jjay
  
  The problem with defocusing in post is that it is very time consuming and often not as accurate. I’m referring to CS5. I’ve done it often due to using a bridge cam. Now I have a DSLR (D7000) and with an 18-105 find myself having to it on shots from it as well due to the lens stopping down as it is zoomed.
  If you know of a program or process that makes that ‘easy’ I’d like to know what it is.
  This new technology would be a godsend in those situations, providing the resolution on the focused selection is as good as today’s DSLR’s.