Since we shipped the first Lytro camera in February 2012, we’ve heard from our European fans loud and clear – you can’t wait to get your hands on the Lytro light field camera. We are excited to announce that later this month, Lytro is making its European invasion, starting in Germany, Austria, Switzerland and the United Kingdom. This marks the second leg of our international expansion, with availability now in nine countries worldwide. You can rest assured that we won’t stop there.
Congratulations to the June winner and finalists for the Lytro International Photography Contest and Sweepstakes.
Pssst. We’re letting you in on a little secret. That Lytro camera you own has a little wireless chip inside. And, as of today, we are turning it on for the first time to give you a great new capability – wireless uploading and sharing!
Congratulations to the first winner and finalists for the Lytro International Photography Contest and Sweepstakes.
Our new international light field photography contest and sweepstakes offers the chance to win cash, Lytro cameras or an assignment as a Lytro Pro Shooter.
Time to get ready for our new light field photography contest. Review your pictures or get out and shoot some more. Use any of the Lytro camera’s features, including Living Filters and Perspective Shift as well as Manual Controls to show your creativity. Need a refresher? Check out the videos on our Learn page.
Creative Mode now employs a simpler focusing method, putting the optimum focus precisely where you tap.
Previously, tapping the screen while in Creative Mode set the middle of the refocus range. Now, you’ll just tap the object in your composition that’s most interesting to you, and that’s what will be in focus.
It’s an exciting day at Lytro – we have appointed a new fearless leader! Jason Rosenthal joins us as CEO, bringing with him a treasure trove of strong operations, product strategy and engineering expertise. Jason developed a passion for visual storytelling at an early age when he started making stop motion animation films with his Dad’s super 8 camera and spent hours trying to recreate the attack on the Death Star scene from Star Wars in his back yard. Later in life, he worked on some of the earliest immersive 3D attractions at industry pioneer Iwerks Entertainment. As a photography enthusiast himself and as an early customer of the Lytro camera, Jason will help Lytro continue marching down the path of revolutionizing photography.
One of our first Lytro camera owners, Hanlin Goh, caught our attention last March when he started sharing a new picture every day on his blog, My Living Picture Year, and Twitter. Today, as he shares his 365th living picture, we celebrate Hanlin as a true light field pioneer.
On March 19th, just over a week into his year-long project, Hanlin shared the picture below, “Small in size, tall in ambition,” with us on Facebook. We shared the picture as part of a Lytro Blog post about some of our new light field photographers.
Lytro has teamed up with Disney to celebrate its highly anticipated fantastical film Oz, The Great and Powerful, the prequel of the classic “Wizard of Oz” film.
We are joining Disney on a multi-city Journey to Oz Balloon Tour to bring Oz to life for the first time ever in light field pictures. The “Oz” hot-air balloon has started its tour around the country with Lytro photographers capturing the excitement of the balloon’s visit.