We continue to expand purchase options for the Lytro camera in more countries and at more retailers. Starting today, the Lytro camera will be available in retail stores in Singapore. The camera retails for SGD 648 for the 8GB Electric Blue and Graphite models, and SGD 778 for 16GB Red Hot Lytro camera.
Please see below for a full list of retailers in Singapore, or check our “Where to Buy” page for details on all current purchasing locations around the world.
We’re celebrating the launch of three big changes for the Lytro camera: new manual controls, new colors and new accessories.
Manual Controls – Creative Tools for Lytro Photographers
With new, easy-to-use, and readily accessible manual controls, Lytro camera owners have more creative capabilities with light field photography. “Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene,” said Eric Cheng, Lytro’s director of photography. “We introduced these features as a result of feedback from our most creative camera owners, who are capturing things like subjects in motion or experimenting with artistic styles like light painting. With manual controls, they now have more flexibility as they push the boundaries of the light field.” Check out these examples for inspiration.
The new controls are:
Shutter Speed- By manually controlling the shutter speed, Lytro photographers can keep the shutter open longer to capture living pictures in dark conditions. The maximum shutter speed is 8 seconds and the minimum is 1/250 second.
ISO Sensitivity – Controlling ISO gives Lytro photographers more ways to take creative living pictures in a variety of lighting conditions, from low-light concerts and restaurants to brightly lit soccer fields and amusement parks. The ISO range is 80 (min) to 3200 (max).
Neutral Density (ND) Filter – When in full manual mode, Lytro photographers can turn on the ND Filter to adjust the amount of light captured in extremely bright settings.
Auto Exposure (AE) Lock – Lytro photographers can lock the auto exposure while changing the composition of a picture in a scene.
These controls are included in all new camera purchases starting today. For existing Lytro camera owners, the free camera update begins rolling out today. To check for the update, just plug your Lytro camera into your computer.
New Colors and Accessories – More Choices to Customize Your Camera
In addition to introducing new creative tools, we’re also offering two new colors (U.S. only), Seaglass and Moxie Pink, and two new accessories, a Camera Case and Camera Sleeve.
The Lytro camera in Seaglass – Available starting today, exclusively on Lytro.com (8GB, $399);
The Lytro camera in Moxie Pink – Starting today, available exclusively at Target.com and in November at CityTarget stores (8GB, $399);
Camera Case – Made of technical, coated canvas and lined with soft microfiber, it holds a Lytro camera and includes a removable bucket to hold several camera accessories. Available on Lytro.com and at select retailers ($59.95);
Camera Sleeve – Meant for everday use, the camera sleeve is made of technical, coated canvas and soft microfiber. It includes a matching wrist strap. Available on Lytro.com and at select retailers ($29.95).
Judges Vincent Laforet, Heather Champ, Richard Koci Hernandez, and Eric Cheng, along with over 18,000 fan votes over the course of 7 weeks, determined the winner. According to Eric, Ken’s picture stood out among over 750 submissions, and beat the other 34 Weekly Finalists because of the unique subject matter and storytelling within the picture. “It’s an unusual moment. You can see the focus on the hunt in Regan’s expression. Then, there is the unknown story of what comes next.”*
How did Ken get the shot? “There are about three or four groundhogs that live in the field near my home,” explained Ken, who does sports photography for a running club and frequently shoots with a DSLR camera. “Every afternoon, we find the groundhogs and she chases them. Regan is eleven years old, so she’s more about the hunt than she is about the kill. To get this picture, I got as close as I could to the groundhog and got down low to frame the shot. When shooting with the Lytro camera, I look for the unique perspective, the one that you’re not used to getting with your regular camera.”
Congratulations to Ken, who has won a Master Light Field Photography Lesson with Eric Cheng, plus five Lytro cameras to gift to his (very good) friends. Thank you to the hundreds Lytro camera owners who submitted their pictures and an additional congratulations to all of the Weekly Finalists, who have their pictures featured in the Lytro picture gallery.
We are thrilled to share that POPULAR MECHANICS has awarded the Lytro camera a 2012 Breakthrough Award for setting benchmarks in design and engineering. This is a huge honor!
For those of you who are not familiar, the 8th annual POPULAR MECHANICS Breakthrough Awards recognize innovators and products that have dramatically advanced the fields of technology, medicine, space exploration, automotive design, environmental engineering and more.
We are in good company along past recipients of the Breakthrough Awards including James Cameron, genomics pioneer J. Craig Venter, efficiency expert Amory Lovins, inventor and FIRST Robotics founder Dean Kamen, and humanitarian engineer Amy Smith.
Be sure to check out Lytro and other winners in the November issue of POPULAR MECHANICS, available on newsstands October 16. For now, you can watch Glenn Derene demonstrate the camera on the Today Show.
We’re taking the picture revolution on the road, making the Lytro camera available to more creative photographers in the United States and around the world. Since our first shipments of the Lytro camera only six months ago, we’ve been inundated with requests to bring the Lytro camera to countries near and far and to stores near you.
In the United States, starting in October, retailers Target.com, BestBuy.com, and Amazon.com will sell the Lytro camera. Starting in November, the Lytro camera also will be sold in all of the new CityTarget stores, located in Chicago, downtown Los Angeles, San Francisco, Seattle, and Westwood, California. Internationally, starting in October, the Lytro camera will be available in Australia, Canada, Hong Kong and Singapore.
Details about Where to Buy and the schedule for availability:
Online at Target.com, BestBuy.com and Amazon.com starting October 9
Online at Future Shop in Canada, starting October 9
In-store through retailers in Australia, starting October 10
In-store through retailers in Hong Kong and Singapore, starting mid-October
The first Lytro camera owners have shared nearly 400,000 living pictures to Lytro.com since we began selling in the United States. Now, as we start selling around the world, we’re looking forward to seeing the continued expansion of creativity with light field photography. Happy shooting!
Next week, the Lytro Team is headed to Photokina in Cologne, Germany. Join us for a presentation by Lytro Director of Photography, Eric Cheng:
Turning Light Into Living Pictures
Photokina Communities Hall 5.1
Light field photography has the potential to revolutionize the way we take and experience pictures. This session will cover the capabilities of the Lytro camera and light field photography, including where the technology is today and a look at what it means for the industry and the future of photography.
If you’d like a chance to get your hands on a Lytro camera, register for one of three Lytro Photowalks. Eric and several other members of the Lytro Team will share tips and advice to help you quickly learn how to shoot with the Lytro camera. The Photowalks will be held outside of the Koelnmesse, so you do not need admission to Photokina to participate. Space is limited.
All of the Finalists are eligible to win the Grand Prize, a Master Light Field Photography Lesson with Eric Cheng plus five Lytro cameras to share with very good friends. You could win a camera of your own too. Voters are entered in a sweepstakes with three new winners selected each week.
Next week’s guest judge is Coco Rocha, the first high fashion model photographed with the Lytro camera. Besides walking the runway for top designers, including Jean Paul Gaultier, Coco is frequently featured in the pages of top fashion magazines around the world, including Vogue, Harper’s Bazaar, W, and Elle. She also actively volunteers for charities such as the Children’s Aid Society.
The Lytro Picture Gallery now features all 10 Weekly Finalists that have been selected by our judges and your voting. The photographers could win the Grand Prize, a Master Light Field Photography Lesson with Eric Cheng plus five Lytro cameras to share with very good friends. Voters are entered in a sweepstakes with a chance to win a Lytro camera of their own. This week’s Lytro camera winners are Chris Fletcher, Matt Durazzani and Lance Goforth.
This week’s guest judge, BuzzFeed tech writer Matt Buchanan, announced our first Weekly Finalists. We’re featuring their pictures in our Lytro Picture Gallery and the photographers could win the Grand Prize, a Master Light Field Photography Lesson with Eric Cheng plus five Lytro cameras to share with very good friends.
Three voters have won Lytro cameras of their own. Congratulations Shelly Sakiyama-Elbert, Paul Mozolewski and Lindsay Wood.
It’s a new week, so we also have a new guest judge: Cliff Kuang is an editor at Fast Company and the founding editor of its spin-off, Co.Design, which in 2011 won the National Magazine Award for best online department.
Tips to Win: Everyone – If you didn’t win last week, try again! Every time you vote or submit a picture, you get another chance to win.
Voters – Vote for a new picture every day. Each vote is like a raffle ticket, increasing your chance of winning.
Light Field Photographers – Focus your efforts to get out the vote on one picture each week. The pictures that receive the most votes during the week get a “fan bonus” during the judging. Submit a new picture or re-share a previous submission.