It’s an exciting day at Lytro – we have appointed a new fearless leader! Jason Rosenthal joins us as CEO, bringing with him a treasure trove of strong operations, product strategy and engineering expertise. Jason developed a passion for visual storytelling at an early age when he started making stop motion animation films with his Dad’s super 8 camera and spent hours trying to recreate the attack on the Death Star scene from Star Wars in his back yard. Later in life, he worked on some of the earliest immersive 3D attractions at industry pioneer Iwerks Entertainment. As a photography enthusiast himself and as an early customer of the Lytro camera, Jason will help Lytro continue marching down the path of revolutionizing photography.
One of our first Lytro camera owners, Hanlin Goh, caught our attention last March when he started sharing a new picture every day on his blog, My Living Picture Year, and Twitter. Today, as he shares his 365th living picture, we celebrate Hanlin as a true light field pioneer.
On March 19th, just over a week into his year-long project, Hanlin shared the picture below, “Small in size, tall in ambition,” with us on Facebook. We shared the picture as part of a Lytro Blog post about some of our new light field photographers.
Lytro has teamed up with Disney to celebrate its highly anticipated fantastical film Oz, The Great and Powerful, the prequel of the classic “Wizard of Oz” film.
We are joining Disney on a multi-city Journey to Oz Balloon Tour to bring Oz to life for the first time ever in light field pictures. The “Oz” hot-air balloon has started its tour around the country with Lytro photographers capturing the excitement of the balloon’s visit.
Mercedes-Benz Fashion Week has kicked off in New York and Style Network is bringing you the first light field pictures from the runway. Lytro’s Director of Photography, Eric Cheng, is in New York capturing vibrant moments everywhere from behind the scenes to the streets of New York City.
Check out picture galleries from Czar by Cesar Galindo, L. Catherine London and 4 Corners of a Circle and Hope McGrath/Nastuko Kanno.
We’re excited to be heading back to Austin for SXSW Interactive, where we’ll present PhotoCamp.
PhotoCamp is open to all, SXSW attendees and locals alike. We’ll offer unique sessions on the evolution of photography, digital asset management and offer a Photographer Meet Up. Make time on Monday, March 11 between 11am and 6pm to head across the street from the Austin Convention Center to 101 Red River.
The Lytro Team is fresh back from CES in Las Vegas and they brought us some living pictures of this year’s new crop of interesting tech.
Are you ready for the biggest college football game of the year? The BCS Championship game is coming up and we’ve Lytro-ized a potential winner! Who do you think will win the big game, Notre Dame or Alabama?
Day 11 of Ellen’s 12 Days of Giveaway is today, and the Lytro camera is one of her featured gifts alongside other hot tech products available on Amazon.
Last week we started a new holiday tradition with the advent of The Lytro-izer. People tweeted their funny, dramatic or just plain weird photos and used their 140 characters to try to convince The Lytro-izer to transform their regular photos into living pictures.
During the past 3 days, Lytro invited photo submissions — funny, dramatic, or just plain weird — via Twitter with the hashtag #LytroMe to The Lytro–izer.
With an assist from Screen Novelties, creators of MTV’s Celebrity Death Match, The Lytro-izer selected its favorite photos and used the Lytro camera to transform them into shareable living picture claymation creations.