Last week we started a new holiday tradition with the advent of The Lytro-izer. People tweeted their funny, dramatic or just plain weird photos and used their 140 characters to try to convince The Lytro-izer to transform their regular photos into living pictures.
During the past 3 days, Lytro invited photo submissions — funny, dramatic, or just plain weird — via Twitter with the hashtag #LytroMe to The Lytro–izer.
With an assist from Screen Novelties, creators of MTV’s Celebrity Death Match, The Lytro-izer selected its favorite photos and used the Lytro camera to transform them into shareable living picture claymation creations.
The wait is over. The Perspective Shift and Living Filters update is now available for camera owners. After updating the Lytro Desktop Software, they will be able to share their own living pictures with Perspective Shift and Living Filters. When those pictures are shared, whether on Facebook, Twitter or via email, everyone can play with Perspective Shift and Living Filters, no special software needed.
We’re thrilled to launch The Lytro-izer, which we think is probably the greatest breakthrough in holiday technology since the invention of the artificial Christmas tree.
The Lytro camera is all about sharing moments in living pictures. So, as the year comes to a close, we thought we’d take a look back at some of the year’s top internet memes and moments in pop culture – only this time, we wanted to experience them as living pictures.
Living Filters lets you apply stunning interactive special effects to your living pictures. These are filters like you’ve never seen before – filters that were never before possible. Living Filters uses light field capture to react to every click of the computer mouse with a playful response that shows off your unique style and imagination. There are nine creative filters, including the Crayon filter shown on this picture, that let you add drama, whimsy or artistic flair to your pictures.
Today, we’re excited to share our newest breakthrough capabilities for light field creativity: Perspective Shift and Living Filters.
Perspective Shift allows Lytro photographers to interactively change the point of view in a picture after it has been taken. On a computer or mobile device, both the photographer and viewers can move the living picture in any direction; left, right, up, down and all around. When pictures with Perspective Shift are shared to the web, Facebook and Twitter, friends can experience Perspective Shift without needing any special software. Perspective Shift works on any light field pictures previously taken with a Lytro camera and with any new light field pictures.
After our recent announcements of new manual controls and expanded distribution in the United States, Canada, Australia and Singapore, we’re excited to share more news. Starting today, the Lytro camera will be available in retail stores in Hong Kong and Macau. The camera retails for HK $3,888 for the 8GB Electric Blue and Graphite models, and HK $4,688 for 16GB Red Hot Lytro camera.
We continue to expand purchase options for the Lytro camera in more countries and at more retailers. Starting today, the Lytro camera will be available in retail stores in Singapore. The camera retails for SGD 648 for the 8GB Electric Blue and Graphite models, and SGD 778 for 16GB Red Hot Lytro camera.