Congratulations Ren, TR35 Entrepreneur of the Year

Posted on by Lytro
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We could not be more excited to announce that today, our founder and Executive Chairman Ren Ng has been recognized by MIT’s Technology Review as a TR35 Honoree for 2012 and as the first-ever recipient of the Entrepreneur of the Year award!

Selected from a TR35 panel of expert judges and the editorial staff of Technology Review (who evaluated more than 250 nominations!) TR35 recognizes the world’s top young innovators under the age of 35, spanning industries from biotechnology, computer and electronics hardware to software, energy, the Web, and nanotechnology, among other emerging fields.

Ren along with the other TR35 award winners will be profiled in Technology Review’s September/October issue of the magazine. In the meantime, be sure to also check out Tech Review’s feature video of Ren.

Ren will join other TR35 honorees in discussing their achievements at the EmTech MIT 2012 conference, taking place at the MIT Media Lab in Cambridge October 24-26, 2012.

Congrats Ren!

Life as a Lytro Intern

Posted on by Andrew Stein
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Less than a hundred days after the first Lytro camera was shipped, I began my marketing summer internship.  I knew the company was growing fast, the product was sexy, and the media was definitely taking notice.  I also knew that I loved photography, was attracted by new technology, and wanted to work at a small(ish) company back in sunny California. After begging for many months that they should let me work for them, I found my seat at their shiny new Mountain View office with a completely open floor plan full of camera gear that would make any photographer drool a little. All of this, combined with a stocked kitchen, a full kegerator, and a frequently-used ping-pong table gave me confidence that I was going to have a great summer.

Along with my online acquisition and social media projects, I had a couple unexpected to-do’s I can now file under the skills section of my resume.  I put together legos, taste-tested lollipops, spray painted a brown box black, tracked down fruit pies, re-assembled broken manikins, and planned a pub crawl.  And this doesn’t even account for the rigorous training hours I put in on the ping-pong table and the countless living pictures I ended up taking.
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Help Lytro Get to SXSW 2013

Posted on by Lytro
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Lytro is going to SXSW! It’s that time of year to vote for the Lytro Team to be chosen to speak at SXSW in Austin next Spring. We have an amazing line-up submitted this year and are super excited to hopefully see all nine sessions in action, but we can’t do it without you!  Please take just a few minutes to vote for the Lytro Team, and tell your friends and family as well. The voting is open until Friday, August 31st, 9:59PM PT.

If you haven’t already done so, sign up at the SXSW website here so you can vote.  To vote, simply click the thumbs up button on each of the panels’ pages. There is no limit on the number of panels you can vote for, so vote today to see if we can get Lytro into all nine panels.

Win Lytro Cameras! Photography Contest and Sweepstakes

Posted on by Lytro
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Win Lytro Camera for You and Your FriendsToday, we’re launching Lytro’s first light field photography contest, Share the Fun, which also happens to be THE first light field photography contest ever.

Each week through the end of September, five Finalists will get their pictures featured on the Lytro.com gallery and will win a Lytro accessories package worth $125. One of those Finalists will win the grand prize, a Master Light Field Photography Lesson with our Director of Photography, Eric Cheng, along with 5 Lytro cameras to share with their friends.

We have amazing judges who will help determine the winners:

  • Eric Cheng, world-renowned underwater photographer and Lytro’s Director of Photography
  • Heather Champ, currently at Findery and Flickr’s former Community Manager, never leaves home without a camera
  • Richard Koci Hernandez, Emmy award winning video and multimedia producer
  • Matt Buchanan, our first weekly guest judge, writes about technology, food and drink and is the editor for FWD, Buzzfeed’s tech site
  • You!  (And, you could win your own Lytro camera just for voting.)

Vote for your favorite pictures, or add your own, here. You can increase your chances of winning by voting or adding a new picture every day.

Lytro for Windows is Here!

Posted on by Lytro
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The wait is over. The Lytro Desktop Application is now available for Windows too. The Lytro Team has been hard at work on behalf of PC owners and can’t wait to introduce you to this new way of taking and experiencing pictures. To celebrate the new software, we’re offering free shipping on all camera orders placed this week. Check these minimum specs to make sure the Lytro desktop software will work with your PC:

  • OS: Windows 7 (64 bit) ONLY Home, Professional, or Ultimate
  • CPU: Intel® Core 2 Duo or better
  • RAM: 2 GB or more
  • Graphics: DirectX 10



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Zombie Apocalypse at Comic-Con

Posted on by Lytro
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We all knew this day would eventually come. The zombie apocalypse struck this weekend and we were right in the middle of it all.

The first sign of zombies was at the Zombie Flash Mob in the middle of the Gaslamp Quarters of downtown San Diego. The packs of zombies were terrifying to look at but relatively well-behaved as they filed through the city, but it only escalated from there as we made our way to the Walking Dead Escape at Petco Park.

Let’s set the scene: A catastrophic event has occurred in sunny San Diego and zombies are now running the show. The Evacuation Zone (aka the safe place) is Petco Park and the goal for the few survivors that are left is to get to the Evacuation Zone without being infected by the many zombies that have invaded the area.

The Walking Dead Escape was not for the faint of heart as we joined the remaining survivors in climbing, crawling, hiding and sliding our way to safety. In the end, we’re not so sure if we all made it to safety without being infected. Our Lytro cameras were of course in hand to capture all of the craziness that ensued during this escape.  Check out our Zombie gallery and please be safe out there…

 

New Costumes Come Out on Day 2 of Comic-Con

Posted on by Lytro
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The Lytro team in San Diego are enjoying our 2nd day at Comic-con.  It was quickly evident that the crowds on Thursday were minimal compared to what we saw today. The costumes are amazing and created ideal picture taking opportunities. Luckily, the Lytro camera has it’s own super power where we can aim it where we want to go and it garners so much attention the crowd parts in awe and envy. Needless to say we were able to get around pretty easily. Check out our new picture gallery for the 2nd day.

We had a blast at the Wired Cafe where we experimented with etching flames and logos on the camera while catching celebrity sightings.  We’re also really excited for tomorrow when we transform into zombies for the Walking Dead Escape.  Come check it out!

Lastly, we will be doing another click-and-seek tomorrow, so monitor our Facebook page and Twitter account so that you can find us and win a free Lytro camera!

Day 1 from Comic-Con

Posted on by Lytro
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As you might expect, many of us who work at Lytro are major sci-fi and comic book nerds, so we were really excited to find out that we would be attending Comic-con this year as one of our first summer events.  Even on the plane down, we saw more comic-books and blue hair than average on a flight to San Diego.

Once we arrived, we immediately found matches made in heaven.  So many fans were wearing amazing costumes and obviously loved to have their pictures taken.   And if there were ever going to be a camera that could be a super hero, it would have to be the Lytro camera!  Our costumed friends had as much interest in the Lytro as we had in them.

Check out our Day 1 Comic-con gallery of all the great people we met today, and we’ll be sharing even more over the next few days.

 

Lytro at Comic-Con

Posted on by Lytro
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Our first summer event is here! San Diego is about to be invaded by the most powerful super heroes and we’ll be there to capture it all! Lytro will be attending Comic-Con International in San Diego this weekend taking pictures of your favorite comic book characters. If you’re planning on attending, we’ll be at the following events, please come by and say “hi” and be a part of the picture revolution.

Lytro Activities:

Check back here on the Lytro Blog for live updates from the convention with pictures of all your favorite characters, daily updates on what’s hot and social contests (read: free Lytro cameras!) from the streets of San Diego.

Lytro Summer Tour

Posted on by Lytro
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Summer is here and the Lytro Team is taking our cameras to some of the hottest (some literally) events of the summer. Look for us:

July 12-14, in San Diego at Comic-Con International
July 20-22, in Seattle at the Bite of Seattle Food Festival
July 26-28, near Minneapolis at the Soundtown Music and Camping Festival in Somerset, WI.
August 3-5, in Chicago including Lollapalooza in Grant Park on Saturday, August 4.
August 17-19, in New York City for the International Fringe Fest.

We’ll be sharing pictures from the festivities, demoing cameras and even giving some away. Watch for more updates here as well as on Facebook and Twitter.