Last year, we launched Lytro with plans to build an amazing new kind of camera. Since then, the Lytro team has worked hard to bring this technology to life and manufacture the world’s first light field camera for consumers. Today, we’ve proudly started shipping the Lytro camera to our first customers and are putting the future of light field photography in your hands.
I encourage you to spend some time with our new Learn Page, which has great videos, advice and picture challenges. These resources are designed to help you explore the light field, create your own living pictures, and share them online with your friends and family.
As an avid photographer, I’m delighted with how the Lytro camera has turned out. It is truly a great camera – fun, fast, easy-to-use, and remarkably versatile and powerful from a creative perspective. I hope you enjoy using it as much as I do. It will let you create and share a wide range of living pictures, from light field portraits of your loved ones, to tightly zoomed shots of a flying hummingbird, or a ladybug crawling over your fingertip.
This is just the beginning. It starts today with living pictures that you can interactively refocus to explore the picture and make your own visual discoveries. In addition, later this year we’ll introduce software updates that unlock additional features, including 3D viewing, of your existing light field shots.
This is a very exciting time for our growing Lytro team. We finally get to see how you use the Lytro camera to create and share your own living pictures. We’re excited to see how you capture your most important memories, everyday moments, and create new kinds of photographic art. We can’t wait to discover where each of you chooses to take this picture revolution.
Six years ago, I wrote in my PhD dissertation: “I find that this new kind of photography makes taking pictures that much more enjoyable, and I hope you will too. I look forward to the day when I can stand in the tall grass and learn from fellow light field photographers shooting in the field.” That day has arrived – see you out there!
Experiment. Get creative. Happy shooting!
Founder and CEO of Lytro.