Lytro Hires New CEO

It’s an exciting day at Lytro – we have appointed a new fearless leader! Jason Rosenthal joins us as CEO, bringing with him a treasure trove of strong operations, product strategy and engineering expertise. Jason developed a passion for visual storytelling at an early age when he started making stop motion animation films with his Dad’s super 8 camera and spent hours trying to recreate the attack on the Death Star scene from Star Wars in his back yard. Later in life, he worked on some of the earliest immersive 3D attractions at industry pioneer Iwerks Entertainment. As a photography enthusiast himself and as an early customer of the Lytro camera, Jason will help Lytro continue marching down the path of revolutionizing photography.

Jason comes to Lytro with more than 20 years of experience at important companies that helped shape tech history. He’s held leadership positions at HP, Opsware (formerly Loudcloud), AOL and Netscape. He also served as CEO of social media pioneer Ning, which was acquired by Glam Media. Jason joins Lytro from Silver Lake, a global technology investment firm, where he was an Operating Executive.

We are excited about where Jason’s talents will take us…and the future of light field technology. And we extend our deepest thanks to Charles Chi, who served as our interim CEO during our search for Jason and who will stay deeply involved and remain on our board of directors, representing Greylock Partners. Our founder and former CEO Ren Ng, who has transitioned to Lytro’s executive chairman, continues to focus his energies on the product roadmap and helping us advance light field science.
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Wanted: A Light Field CEO

In 2006, I started this company with the goal of bringing my PhD on light field cameras out of the research lab and into the hands of everyday photographers. Lytro achieved that goal this year when we started shipping the Lytro camera to consumers. The last two years have been a very exciting and dramatic period of growth for Lytro. We launched the company out of stealth, raised approximately $50M, grew a team of over 80 people, and shipped a truly revolutionary product. The most rewarding part for me has been to finally see everyday people shooting their own light field pictures out in the world. It has been an honor and a privilege to serve and grow as CEO with this amazing team.

With these major milestones behind us, we have entered a new chapter for Lytro. I have decided to step aside as CEO and take on a new role that will let me concentrate on innovation as Executive Chairman. I will remain a full-time employee, 100% focused on Lytro. In my new role I will shift attention from day-to-day operations, to focus again on product vision, technology, and strategic direction for the company. I am very excited to have the opportunity to focus on these areas where I am most passionate.

Charles Chi will be taking over as interim CEO. Charles has been our Executive Chairman for the last two years, by my side every day, and he has perfect knowledge about the business. He is a close friend, and I am grateful to him for serving in this critical role of running day-to-day operations and giving me the opportunity to focus on my passions. I know that he will do an outstanding job.

And we are searching for a permanent CEO to take Lytro into the future! We are looking for a leader with the talent to amplify what we’ve started, the experience to lead our talented and ambitious team, and a desire to transform photography in profound and lasting ways.

Viva Lytro!


Ren Ng
Founder and Executive Chairman of Lytro

Starting the Light Field Revolution

The Journey
Today, I am proud to announce the launch of Lytro and share our plans to bring an amazing new kind of camera to the consumer market.

This journey started for me eight years ago when I was in the PhD program at Stanford University. I loved photography then as I do now, but I was frustrated and puzzled by the apparent limitations of cameras. For example, I remember trying to take photos of Mei-An, the five-year-old daughter of a close friend, but because she was so full of life, it was nearly impossible to capture the fleeting moments of her smile or perfectly focus the light in her eyes.

That experience inspired me to start the research that became my dissertation on light field photography, which had capabilities beyond what I could have ever hoped for. The journey soon accelerated with a full-body plunge into the world of entrepreneurship, with a dream to share this new technology with the world.

Today
I am thrilled to finally draw back the curtain and introduce our new light field camera company, one that will forever change how everyone takes and experiences pictures. Lytro’s company launch is truly the start of a picture revolution.

What began in a lab at Stanford University has transformed into a world-class company, forty-four people strong, sparkling with talent, energy and inspiration. It has taken a lot of hard work, late nights and tireless dedication to get Lytro to this point. I want to thank the entire team for their remarkable contributions, spirit, and camaraderie. I want to especially thank the very first believers: Colvin, Tim and Alex, the original magic engine of the company, and Manu, Charles and Allen for personally doing so much to help build this company. Besides the Lytro team, I want to thank my family, and my fiancé Yi (pictured above) for their continued support, confidence, and love.

We have something special here. Our mission is to change photography forever, making conventional cameras a thing of the past. Humans have always had a fundamental need to share our stories visually, and from cave paintings to digital cameras we have been on a long search for ways to make a better picture. Light field cameras are the next big step in that picture revolution.

The Future
Today is a big day for Lytro, but I believe it is just the beginning of a bright and exciting future. Photographers and casual shooters alike will be able to create and share new living pictures. I believe that as people begin to use light field cameras, we will see an explosion in new kinds of photographic art. It will be another wonderful journey to see how people use light field cameras, see where these new living pictures travel, and discover how each person chooses to take this revolution.

Welcome to Lytro! I hope you’ll follow us on the Lytro Blog, so we can keep you updated about the introduction of our first Lytro camera.


Ren Ng
Founder and CEO of Lytro