Mercedes-Benz Fashion Week has kicked off in New York and Style Network is bringing you the first light field pictures from the runway. Lytro’s Director of Photography, Eric Cheng, is in New York capturing vibrant moments everywhere from behind the scenes to the streets of New York City.
The wait is over. The Perspective Shift and Living Filters update is now available for camera owners. After updating the Lytro Desktop Software, they will be able to share their own living pictures with Perspective Shift and Living Filters. When those pictures are shared, whether on Facebook, Twitter or via email, everyone can play with Perspective Shift and Living Filters, no special software needed.
We work with some amazing photographers who have had an advance opportunity to use these new features. Check out this video interview with Lytro Pro Shooter Trey Ratcliff, who runs the leading travel photography website, Stuck in Customs:
We’re celebrating the launch of three big changes for the Lytro camera: new manual controls, new colors and new accessories.
Manual Controls – Creative Tools for Lytro Photographers
With new, easy-to-use, and readily accessible manual controls, Lytro camera owners have more creative capabilities with light field photography. “Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene,” said Eric Cheng, Lytro’s director of photography. “We introduced these features as a result of feedback from our most creative camera owners, who are capturing things like subjects in motion or experimenting with artistic styles like light painting. With manual controls, they now have more flexibility as they push the boundaries of the light field.” Check out these examples for inspiration.
The new controls are:
Shutter Speed- By manually controlling the shutter speed, Lytro photographers can keep the shutter open longer to capture living pictures in dark conditions. The maximum shutter speed is 8 seconds and the minimum is 1/250 second.
ISO Sensitivity – Controlling ISO gives Lytro photographers more ways to take creative living pictures in a variety of lighting conditions, from low-light concerts and restaurants to brightly lit soccer fields and amusement parks. The ISO range is 80 (min) to 3200 (max).
Neutral Density (ND) Filter – When in full manual mode, Lytro photographers can turn on the ND Filter to adjust the amount of light captured in extremely bright settings.
Auto Exposure (AE) Lock – Lytro photographers can lock the auto exposure while changing the composition of a picture in a scene.
These controls are included in all new camera purchases starting today. For existing Lytro camera owners, the free camera update begins rolling out today. To check for the update, just plug your Lytro camera into your computer.
New Colors and Accessories – More Choices to Customize Your Camera
In addition to introducing new creative tools, we’re also offering two new colors (U.S. only), Seaglass and Moxie Pink, and two new accessories, a Camera Case and Camera Sleeve.
The Lytro camera in Seaglass – Available starting today, exclusively on Lytro.com (8GB, $399);
The Lytro camera in Moxie Pink – Starting today, available exclusively at Target.com and in November at CityTarget stores (8GB, $399);
Camera Case – Made of technical, coated canvas and lined with soft microfiber, it holds a Lytro camera and includes a removable bucket to hold several camera accessories. Available on Lytro.com and at select retailers ($59.95);
Camera Sleeve – Meant for everday use, the camera sleeve is made of technical, coated canvas and soft microfiber. It includes a matching wrist strap. Available on Lytro.com and at select retailers ($29.95).
Next week, the Lytro Team is headed to Photokina in Cologne, Germany. Join us for a presentation by Lytro Director of Photography, Eric Cheng:
Turning Light Into Living Pictures
Photokina Communities Hall 5.1
Light field photography has the potential to revolutionize the way we take and experience pictures. This session will cover the capabilities of the Lytro camera and light field photography, including where the technology is today and a look at what it means for the industry and the future of photography.
If you’d like a chance to get your hands on a Lytro camera, register for one of three Lytro Photowalks. Eric and several other members of the Lytro Team will share tips and advice to help you quickly learn how to shoot with the Lytro camera. The Photowalks will be held outside of the Koelnmesse, so you do not need admission to Photokina to participate. Space is limited.
All of the Finalists are eligible to win the Grand Prize, a Master Light Field Photography Lesson with Eric Cheng plus five Lytro cameras to share with very good friends. You could win a camera of your own too. Voters are entered in a sweepstakes with three new winners selected each week.
Next week’s guest judge is Coco Rocha, the first high fashion model photographed with the Lytro camera. Besides walking the runway for top designers, including Jean Paul Gaultier, Coco is frequently featured in the pages of top fashion magazines around the world, including Vogue, Harper’s Bazaar, W, and Elle. She also actively volunteers for charities such as the Children’s Aid Society.
The Lytro Picture Gallery now features all 10 Weekly Finalists that have been selected by our judges and your voting. The photographers could win the Grand Prize, a Master Light Field Photography Lesson with Eric Cheng plus five Lytro cameras to share with very good friends. Voters are entered in a sweepstakes with a chance to win a Lytro camera of their own. This week’s Lytro camera winners are Chris Fletcher, Matt Durazzani and Lance Goforth.
This week’s guest judge, BuzzFeed tech writer Matt Buchanan, announced our first Weekly Finalists. We’re featuring their pictures in our Lytro Picture Gallery and the photographers could win the Grand Prize, a Master Light Field Photography Lesson with Eric Cheng plus five Lytro cameras to share with very good friends.
Three voters have won Lytro cameras of their own. Congratulations Shelly Sakiyama-Elbert, Paul Mozolewski and Lindsay Wood.
It’s a new week, so we also have a new guest judge: Cliff Kuang is an editor at Fast Company and the founding editor of its spin-off, Co.Design, which in 2011 won the National Magazine Award for best online department.
Tips to Win: Everyone – If you didn’t win last week, try again! Every time you vote or submit a picture, you get another chance to win.
Voters – Vote for a new picture every day. Each vote is like a raffle ticket, increasing your chance of winning.
Light Field Photographers – Focus your efforts to get out the vote on one picture each week. The pictures that receive the most votes during the week get a “fan bonus” during the judging. Submit a new picture or re-share a previous submission.
Lytro is going to SXSW! It’s that time of year to vote for the Lytro Team to be chosen to speak at SXSW in Austin next Spring. We have an amazing line-up submitted this year and are super excited to hopefully see all nine sessions in action, but we can’t do it without you! Please take just a few minutes to vote for the Lytro Team, and tell your friends and family as well. The voting is open until Friday, August 31st, 9:59PM PT.
If you haven’t already done so, sign up at the SXSW website here so you can vote. To vote, simply click the thumbs up button on each of the panels’ pages. There is no limit on the number of panels you can vote for, so vote today to see if we can get Lytro into all nine panels.