Today, we’re launching Lytro’s first light field photography contest, Share the Fun, which also happens to be THE first light field photography contest ever.
Each week through the end of September, five Finalists will get their pictures featured on the Lytro.com gallery and will win a Lytro accessories package worth $125. One of those Finalists will win the grand prize, a Master Light Field Photography Lesson with our Director of Photography, Eric Cheng, along with 5 Lytro cameras to share with their friends.
We have amazing judges who will help determine the winners:
Eric Cheng, world-renowned underwater photographer and Lytro’s Director of Photography
Heather Champ, currently at Findery and Flickr’s former Community Manager, never leaves home without a camera
Our first summer event is here! San Diego is about to be invaded by the most powerful super heroes and we’ll be there to capture it all! Lytro will be attending Comic-Con International in San Diego this weekend taking pictures of your favorite comic book characters. If you’re planning on attending, we’ll be at the following events, please come by and say “hi” and be a part of the picture revolution.
Comedy Central “Workaholics” Happy Hour on Thursday, 2-5pm at the Hard Rock Hotel
Check back here on the Lytro Blog for live updates from the convention with pictures of all your favorite characters, daily updates on what’s hot and social contests (read: free Lytro cameras!) from the streets of San Diego.
San Francisco is a city that is well known for its street fairs, which draw eclectic crowds who are virtually begging to have their portraits taken. About a week ago, a few Lytro employees went to the 13th annual How Weird Street Faire, the longest-running electronic music street festival in North America. The faire is run as a fundraiser benefitting the World Peace through Technology Organization. Continue reading →
Internalizing Lytro light field photography techniques can take time and practice, but there’s an easy one that you can master in no time at all. Get a friend to hold an interesting object out in front of him or her and take a picture, holding your camera really close to the object. We call this picture “the present” (as in the verb, not the noun).
Here’s a living picture of Alex, one of Lytro’s handsome designers, presenting his friend’s band’s CD:
… and here’s a picture of me taking that shot. I’m zoomed out all the way (full wide), and the front of my camera is about 4″ away from the CD. Note that 4″ means 4″—not 6″, 8″ or 12″. I’ve had Alex tilt the CD so it takes up less of the frame. Continue reading →
To celebrate Earth Day 2012, we’d love to know how you see our natural world in living pictures. If you haven’t tried out the extreme macro capabilities of shooting in Creative Mode, this is the perfect opportunity to try it out. Add a link to your picture in the comments, or post your picture on our Facebook Wall. If we select yours to reshare on Facebook, Twitter or this blog post, we’ll send you a Lytro T-shirt.
These pictures from other light field pioneers may inspire you to experiment and share.
Last week we shipped our first Lytro cameras, and this week we got to meet some of our first owners who brought their own cameras to San Francisco’s Ferry Plaza Building. “It was an arrival point to look out at all these people with a Lytro camera in their hands…complete with wrist staps,” said Eric Cheng, our director of photography. Continue reading →
Later this week, the Lytro Team is headed to Austin, Texas for the SXSW Interactive/Music/Film Festival. We’ll be bringing Lytro cameras to show off and share, and some to give away too. Won’t be making it to South By this year? We’ll be live blogging and sharing living pictures of our adventures on Facebook and Twitter. If you’ll be there too, these are some of the places you can catch up with us.
One of the key pieces of information that sometimes is lost in traditional photography is a sense of depth in the captured scene. When you have taken pictures in the past, there may have been little thought put into where your subject of interest should be relative to the camera. As a result, you commonly would end up with images that made less of a distinction as to how close or how far anything was in the picture.
With the Lytro camera, we encourage you to really think about this concept of depth when taking your living pictures. Since the Lytro camera is allowing you to capture the direction of light, the result is adding this extra dimension of depth in every snap that you take.
The living picture that Eric Cheng shot above shows a herd of angry sheep. (Probably because they’re inside a department store.) There are a few interesting tips that can be learned from Eric’s shot. The first is the compelling nature of capturing a pattern. In this case, the pattern is a line of identical sheep, however this could apply to nearly any pattern we may come across on an everyday basis. This is interesting because you begin to notice different things about the scene depending on which part of the picture you look at, despite each sheep being the same. By having rows of sheep in the foreground, middle ground and background, the depth is even more clearly shown.
A second tip that can be learned from Eric’s picture was that when shooting a pattern like this, it is much more engaging to capture the image from a viewpoint (in this case from slightly above the herd) which will give different levels of depth of the sheep.
Try using these tips to compose your own patterned scene.
In early January during CES, we hosted Lytro’s very first photowalk. Over 40 guests joined us in the lobby of the Wynn Hotel in Las Vegas for a brief introduction to the camera by our director of photography Eric Cheng and Lytro Pro Shooter Jason Bradley, followed by a chance to get hands-on with the camera. Play with some of the pictures they took, and sign up to be invited when we host a photowalk near you, or subscribe to our Eventbrite RSS feed. Our next scheduled photowalks will be in Boston in February and Austin in March.