After our recent announcements of new manual controls and expanded distribution in the United States, Canada, Australia and Singapore, we’re excited to share more news. Starting today, the Lytro camera will be available in retail stores in Hong Kong and Macau. The camera retails for HK $3,888 for the 8GB Electric Blue and Graphite models, and HK $4,688 for 16GB Red Hot Lytro camera.
Please see below for a full list of Hong Kong retailers, or check our “Where to Buy” page for purchasing options in other countries.
We have already seen some creative living pictures of Hong Kong and look forward to seeing what others photographers can capture.
Retail Locations in Hong Kong:
- A&A Audio & Video Centre Ltd.
- City Super
- Crown Digital World
- DC Fever
- Delon Photo & Hi-Fi Centre Ltd.
- Dollar Studio
- Earner Development Ltd.
- Pro Source Trading Int’l Company
Retail Locations in Macau:
We’re taking the picture revolution on the road, making the Lytro camera available to more creative photographers in the United States and around the world. Since our first shipments of the Lytro camera only six months ago, we’ve been inundated with requests to bring the Lytro camera to countries near and far and to stores near you.
In the United States, starting in October, retailers Target.com, BestBuy.com, and Amazon.com will sell the Lytro camera. Starting in November, the Lytro camera also will be sold in all of the new CityTarget stores, located in Chicago, downtown Los Angeles, San Francisco, Seattle, and Westwood, California. Internationally, starting in October, the Lytro camera will be available in Australia, Canada, Hong Kong and Singapore.
Details about Where to Buy and the schedule for availability:
- Online at Target.com, BestBuy.com and Amazon.com starting October 9
- Online at Future Shop in Canada, starting October 9
- In-store through retailers in Australia, starting October 10
- In-store through retailers in Hong Kong and Singapore, starting mid-October
- In-store at CityTarget, starting November
- If you don’t see your country listed, please sign up on our international interest list.
The first Lytro camera owners have shared nearly 400,000 living pictures to Lytro.com since we began selling in the United States. Now, as we start selling around the world, we’re looking forward to seeing the continued expansion of creativity with light field photography. Happy shooting!
On October 20, 2011, Charles Chi (Lytro’s Executive Chairman) and I went on stage with technology columnist Walt Mossberg at AsiaD in Hong Kong to give a live demonstration of the newly-announced Lytro camera. During the on-stage demo, I snapped a living picture of Walt Mossberg holding a Lytro camera, imported it into our desktop application, and shared it to the web:
We also demonstrated parallax shifts and 3D. We don’t currently show those features online, but I put together an animated image so you can see what our camera can do. Continue reading