Help Lytro Get to SXSW 2013

Posted on August 15, 2012 by Lytro

Lytro is going to SXSW! It’s that time of year to vote for the Lytro Team to be chosen to speak at SXSW in Austin next Spring. We have an amazing line-up submitted this year and are super excited to hopefully see all nine sessions in action, but we can’t do it without you! Please take just a few minutes to vote for the Lytro Team, and tell your friends and family as well. The voting is open until Friday, August 31^st, 9:59PM PT.

If you haven’t already done so, sign up at the SXSW website here so you can vote. To vote, simply click the thumbs up button on each of the panels’ pages. There is no limit on the number of panels you can vote for, so vote today to see if we can get Lytro into all nine panels.

Mapping Out the Future of Photography (Ren Ng)
Beyond the Buzz: Maintaining Momentum Post-Launch (Kira Wampler)
Turning PhD Concepts into Cocktail Conversations (Kira Wampler)
Legal Dos and Don’ts From a Startup Veteran (Mariana Antcheva)
Giving Your Product a Passport (Kristen Berman)
Form v. Function: Rethinking Conventional Product (Dave Evans)
The Creative Class in High Tech (Victoria Hoyle)
Building Active Photography Communities (Eric Cheng)
The Customer Is (Mostly) Never Wrong (Chris Macomber)

Lytro at Comic-Con

Posted on July 11, 2012 by Lytro

Our first summer event is here! San Diego is about to be invaded by the most powerful super heroes and we’ll be there to capture it all! Lytro will be attending Comic-Con International in San Diego this weekend taking pictures of your favorite comic book characters. If you’re planning on attending, we’ll be at the following events, please come by and say “hi” and be a part of the picture revolution.

Lytro Activities:

Extra at Comic-Con hosted by Warner Brothers
Wired Cafe at Comic-Con
Walking Dead Escape on Saturday, 10:30am
Comedy Central “Workaholics” Happy Hour on Thursday, 2-5pm at the Hard Rock Hotel

Check back here on the Lytro Blog for live updates from the convention with pictures of all your favorite characters, daily updates on what’s hot and social contests (read: free Lytro cameras!) from the streets of San Diego.

Patriotic Picture Challenge

Posted on July 2, 2012 by Lytro

Share your Fourth of July in living pictures. If you’re celebrating with friends, family and food, it’s a great time to put your light field photography skills into practice.

Here’s some inspiration for composing pictures with a strong refocus effect:

1.) Fill the frame to capture a pattern like this field of flags. Check out our Inspiration Gallery for more details. Continue reading →

Lytro Heads SXSW

Posted on March 5, 2012 by Lytro

Later this week, the Lytro Team is headed to Austin, Texas for the SXSW Interactive/Music/Film Festival. We’ll be bringing Lytro cameras to show off and share, and some to give away too. Won’t be making it to South By this year? We’ll be live blogging and sharing living pictures of our adventures on Facebook and Twitter. If you’ll be there too, these are some of the places you can catch up with us.

Photowalks
Sat. 3/10, 10:30 – Photowalk at Zilker Botanical Garden
Sat. 3/10, 3-6pm – Photowalks at the Foodspotting Street Food Festival at 2nd and Congress
Wed. 3/14, 3-6pm – Photowalks during the SXSW Music Festival at the Austin Convention Center

Panels
Fri. 3/9, 2pm Making a Grand Entrance: How to Launch a Product with Lytro VP of marketing Kira Wampler
Sun. 3/11, 12:30PM Light Field: Turning Light into Living Pictures with Lytro director of photography Eric Cheng
Mon. 3/12, 12:30 Lessons from Disruptors: Game-Changing Start-Ups with Lytro founder and CEO Ren Ng

Parties (last but not least)
Sun. 3/11, 9pm+ Mashable SXSWi House at Buffalo Billiards
Mon. 3/12 6pm+ NEA/SVB Party at The Parkside

Spaceships, grumpy kids and gardens

Posted on September 22, 2011 by Eric Cheng

Over the past few weeks, Lytro employees and select testers in the field have been using prototype Lytro light field cameras to document their lives outside of the office. We’ve updated our Living Pictures Gallery with 11 new light field pictures; the selection includes pictures taken by Kira Wampler (Lytro’s VP of Marketing), Heather Champ, and professional photographers Jason Bradley and Philip Andrews.

Especially exciting are some of the pictures that Philip took at the landing of Space Shuttle Atlantis after STS-135, the last shuttle mission ever. We’ve got an interview with Philip in the works, and will post more about the experience soon.

Vote for Lytro’s SXSW Panel Proposals

Posted on September 1, 2011 by Lytro

We’ve submitted four panel proposals for SXSW 2012 in Austin and we’d like your votes. Our proposed panelists, including our founder Ren Ng, Director of Photography Eric Cheng, and VP of Marketing Kira Wampler, will share insider insights behind Lytro’s technology and business.

Time is running out - tomorrow Friday, September 2nd in fact – and we’d like your votes!

Yes, you need to register a free account in order to vote, but it takes only a minute to do so. Click on the title links to cast your votes:

I Turn on My Camera: The Future of Camera 3.0 (Ren Ng)

Light Field: Turning Light into Living Pictures (Eric Cheng)

Bring Pictures to Life With 3D (Eric Cheng)

Making a Grand Entrance: How to Launch a Product (Kira Wampler along with panelists from Andreesen-Horowitz, The OutCast Agency and Brandee Barker)