The First International Light Field Photography Contest Starts May 1

Time to get ready for our new light field photography contest. Review your pictures or get out and shoot some more. Use any of the Lytro camera’s features, including Living Filters and Perspective Shift as well as Manual Controls to show your creativity. Need a refresher? Check out the videos on our Learn page.

FAQs:
When does the contest start? The submission and voting period opens Wednesday, May 1.
How do photographers win? Winners are chosen based on a combination of votes and judges evaluation.
What are the prizes? Five finalists will each win $250. One will take the grand prize and have their cash doubled to $500, plus they will be invited to become a Lytro Pro Shooter.
Who is eligible to enter the contest?Anyone age 18 or older.
Can I win if I don’t have a Lytro camera? You’ll be eligible to win a special sweepstakes for voters, with a chance to win Lytro cameras.
Will I need a Facebook account to submit a picture? No. If you don’t have a Facebook account, you may choose to use your Twitter credentials to verify your identity.

Style Network Brings You Fashion Week in Living Pictures

Mercedes-Benz Fashion Week has kicked off in New York and Style Network is bringing you the first light field pictures from the runway. Lytro’s Director of Photography, Eric Cheng, is in New York capturing vibrant moments everywhere from behind the scenes to the streets of New York City.

Check out picture galleries from Czar by Cesar Galindo, L. Catherine London and 4 Corners of a Circle and Hope McGrath/Nastuko Kanno.

It’s Here! See Your Pictures with Perspective Shift and Living Filters

The wait is over. The Perspective Shift and Living Filters update is now available for camera owners. After updating the Lytro Desktop Software, they will be able to share their own living pictures with Perspective Shift and Living Filters. When those pictures are shared, whether on Facebook, Twitter or via email, everyone can play with Perspective Shift and Living Filters, no special software needed.

We work with some amazing photographers who have had an advance opportunity to use these new features. Check out this video interview with Lytro Pro Shooter Trey Ratcliff, who runs the leading travel photography website, Stuck in Customs:

Perspective Shift and Living Filters Enhance Light Field Creativity

Today, we’re excited to share our newest breakthrough capabilities for light field creativity: Perspective Shift and Living Filters.

Perspective Shift allows Lytro photographers to interactively change the point of view in a picture after it has been taken. On a computer or mobile device, both the photographer and viewers can move the living picture in any direction; left, right, up, down and all around. When pictures with Perspective Shift are shared to the web, Facebook and Twitter, friends can experience Perspective Shift without needing any special software. Perspective Shift works on any light field pictures previously taken with a Lytro camera and with any new light field pictures.

“The new Perspective Shift from Lytro is fun and artistic! I’ve had a wonderful time running around with my Lytro camera to grab little scenes and bend them into this new way of seeing living photos. The idea that you can take any little scene and make it like interactive Matrix-bullet-time is really cool,” said Lytro Professional Shooter, Trey Ratcliff.

In addition to Perspective Shift, we’re also introducing Living Filters. These creative, interactive filters respond to every click of your mouse to show off your unique style and imagination. Living Filters lets you add drama, fun or artistic whimsy to your light field pictures – including pictures you’ve previously taken. Lytro photographers will be able to apply one of nine interactive filters, including Film Noir, Crayon, and Carnival, to their living pictures to change the look of the picture based on light field depth. Living Filters works on light field pictures you’ve previously taken with a Lytro camera and on any new ones you take. Learn more about the science inside Living Filters.

Both Perspective Shift and Living Filters will be available to camera owners starting on December 4th as a free Lytro Desktop update. Lytro cameras are on sale now for delivery before Thanksgiving with overnight shipping.

See more living pictures enhanced with Perspective Shift and Living Filters

Light Field Capture Makes Living Filters Interactive and Amazing

Living Filters lets you apply stunning interactive special effects to your living pictures. These are filters like you’ve never seen before – filters that were never before possible. Living Filters uses light field capture to react to every click of the computer mouse with a playful response that shows off your unique style and imagination. There are nine creative filters, including the Crayon filter shown on this picture, that let you add drama, whimsy or artistic flair to your pictures.

You’ve probably played with popular filter apps that apply one effect to the whole photograph. For example, a black and white filter makes the entire photo black and white, or the app may combine effects to vignette the edges and boost the brightness in the middle. The results are static: every viewer sees the same result and the filter’s effect never changes.

Lytro’s Living Filters feature is different – more immersive, more interactive, and more fun. When you play with a Living Filter, you change the way the picture looks. When you share your pictures online, you and your friends can play with Living Filters simply by clicking on your picture. When viewed on a mobile device, the filter responds either to the tap of your finger.

Living Filters changes a picture based on light field capture and user interactions such as focus point, object depth, center of perspective, and more. For example, the Crayon filter has the in-focus area in color and the out-of-focus area in black and white. As you refocus, the color and black and white areas move, smoothly transitioning between the in- and out-of-focus areas.

Living Filters works with all living pictures, including any that you have taken before December 4, when Living Filters becomes available as a free Lytro Desktop update. You can buy a Lytro camera now with overnight shipping for delivery before Thanksgiving.

If you’d like to know more about how Living Filters work as well as future possibilities, read our whitepaper about the science inside Light Field Living Filters.