Last week we started a new holiday tradition with the advent of The Lytro-izer. People tweeted their funny, dramatic or just plain weird photos and used their 140 characters to try to convince The Lytro-izer to transform their regular photos into living pictures.
Great photos always caught The Lytro-izer’s attention. Along with a helpful team of human assistants, The Lytro-izer looked for photos that told a story on their own and inspired a creative response. “Modern Day Mad Men at Work” came from an employee at a 360i, a digital marketing agency, asking us to Lytro-ize a photo of two co-workers wearing fish hats and deadpan expressions on their faces. After doing some research, the Lytro-izer team discovered that 360i had also just been named “Agency of the Year” by a marketing trade organization. The Lytro-izer added a few “easter eggs” to be discovered – a trophy, the 360i logo, and even President Obama passing along his personal congratulations.
The Lytro-izer team switched from silly to heartwarming when @iSlutsky sent us a photo of himself and his wife standing on the porch of their first home. The photo was reminiscent of the classic painting “American Gothic” by Grant Wood. His Twitter profile showed that he works at a construction real estate company, so The Lytro-izer gave his wife a hard hat and added his company logo as their Christmas tree’s topper.
Jason Ramsey, who is the General Manager of School of Rock in Wichita sent a photo of some students on stage and we knew the Lytro-izer could turn their concert into a Rock-n-roll extravaganza. The Lytro-izer turned all of the amplifiers up to 11 and added Jason himself in the familiar Jack Black pose from the “School of Rock” movie poster.
Some modeling clay and the talents of the folks at Screen Novelties allowed us to recreate the images and memories that flooded in. The Lytro camera allowed us to personalize surprises in their living pictures, delivering a one-of-a-kind, shareworthy holiday card. Take a look at all of The Lytro-ized pictures at http://lytro.me and choose your favorite to share with friends.
During the past 3 days, Lytro invited photo submissions — funny, dramatic, or just plain weird — via Twitter with the hashtag #LytroMe to The Lytro–izer.
With an assist from Screen Novelties, creators of MTV’s Celebrity Death Match, The Lytro-izer selected its favorite photos and used the Lytro camera to transform them into shareable living picture claymation creations.
This one was inspired by @AbetheSausage‘s photo. You can see all of before and after pictures at http://lytro.me and check out the video below to see how it all happened.
For the next three days, from December 4th to December 6th, we’re giving you a once in a lifetime chance to be Lytro-ized. Simply send the Lytro-izer one of your favorite photos via Twitter with the hashtag #LytroMe. Make it good – funny, dramatic, or just plain weird – and if your photo is deemed worthy of Lytro-ization, a holiday miracle will begin. Armed only with the revolutionary technology of the Lytro camera and a few handfuls of clay, the Lytro-izer will transform your photo into a living picture claymation creation and tweet it back to you for you to share and show off.
To accomplish this feat, we’re teaming up with the artists at Screen Novelties. These award-winning stop motion animators have worked on many projects, from MTV’s Celebrity Deathmatch to the recently aired It’s a SpongeBob Christmas holiday special to Robot Chicken. Visit lytro.me to learn more about The Lytro-izer and submit a photo. You might just end up with the makings of a fun and unique digital holiday card that will be talked about by your friends and family all season long. Consider it our gift to you. We wish you a very happy holiday.