Are you ready for the biggest college football game of the year? The BCS Championship game is coming up and we’ve Lytro-ized a potential winner! Who do you think will win the big game, Notre Dame or Alabama?
Last week we started a new holiday tradition with the advent of The Lytro-izer. People tweeted their funny, dramatic or just plain weird photos and used their 140 characters to try to convince The Lytro-izer to transform their regular photos into living pictures.
Great photos always caught The Lytro-izer’s attention. Along with a helpful team of human assistants, The Lytro-izer looked for photos that told a story on their own and inspired a creative response. “Modern Day Mad Men at Work” came from an employee at a 360i, a digital marketing agency, asking us to Lytro-ize a photo of two co-workers wearing fish hats and deadpan expressions on their faces. After doing some research, the Lytro-izer team discovered that 360i had also just been named “Agency of the Year” by a marketing trade organization. The Lytro-izer added a few “easter eggs” to be discovered – a trophy, the 360i logo, and even President Obama passing along his personal congratulations.
The Lytro-izer team switched from silly to heartwarming when @iSlutsky sent us a photo of himself and his wife standing on the porch of their first home. The photo was reminiscent of the classic painting “American Gothic” by Grant Wood. His Twitter profile showed that he works at a construction real estate company, so The Lytro-izer gave his wife a hard hat and added his company logo as their Christmas tree’s topper.
Jason Ramsey, who is the General Manager of School of Rock in Wichita sent a photo of some students on stage and we knew the Lytro-izer could turn their concert into a Rock-n-roll extravaganza. The Lytro-izer turned all of the amplifiers up to 11 and added Jason himself in the familiar Jack Black pose from the “School of Rock” movie poster.
Some modeling clay and the talents of the folks at Screen Novelties allowed us to recreate the images and memories that flooded in. The Lytro camera allowed us to personalize surprises in their living pictures, delivering a one-of-a-kind, shareworthy holiday card. Take a look at all of The Lytro-ized pictures at http://lytro.me and choose your favorite to share with friends.
We’re thrilled to launch The Lytro-izer, which we think is probably the greatest breakthrough in holiday technology since the invention of the artificial Christmas tree.
For the next three days, from December 4th to December 6th, we’re giving you a once in a lifetime chance to be Lytro-ized. Simply send the Lytro-izer one of your favorite photos via Twitter with the hashtag #LytroMe. Make it good – funny, dramatic, or just plain weird – and if your photo is deemed worthy of Lytro-ization, a holiday miracle will begin. Armed only with the revolutionary technology of the Lytro camera and a few handfuls of clay, the Lytro-izer will transform your photo into a living picture claymation creation and tweet it back to you for you to share and show off.
To accomplish this feat, we’re teaming up with the artists at Screen Novelties. These award-winning stop motion animators have worked on many projects, from MTV’s Celebrity Deathmatch to the recently aired It’s a SpongeBob Christmas holiday special to Robot Chicken. Visit lytro.me to learn more about The Lytro-izer and submit a photo. You might just end up with the makings of a fun and unique digital holiday card that will be talked about by your friends and family all season long. Consider it our gift to you. We wish you a very happy holiday.
The Lytro camera is all about sharing moments in living pictures. So, as the year comes to a close, we thought we’d take a look back at some of the year’s top internet memes and moments in pop culture – only this time, we wanted to experience them as living pictures.
How to do that, you ask? We put our inventive brains to work to create The Lytro–izer. A time machine of sorts, The Lytro–izer is a breakthrough holiday technology. Armed only with the revolutionary technology of the Lytro camera and a few handfuls of clay, The Lytro–izer has brought these people and moments back to life. There’s Gangnam Style, Texts from Hillary, the famous (read: cute) Mars Landing Mohawk Guy, Obama’s victory for another term, Felix Baumgartner’s breathtaking space jump, and everybody’s favorite literary series, Fifty Shades of Grey. Now you get to experience them in a whole new way.
What’s even better? The Lytro-izer hasn’t finished its work. For the next three days, you can challenge The Lytro-izer to convert your most creative photos into living pictures. Visit lytro.me to get started and make your own mark on 2012 while there’s still time.