After our recent announcements of new manual controls and expanded distribution in the United States, Canada, Australia and Singapore, we’re excited to share more news. Starting today, the Lytro camera will be available in retail stores in Hong Kong and Macau. The camera retails for HK $3,888 for the 8GB Electric Blue and Graphite models, and HK $4,688 for 16GB Red Hot Lytro camera.
We’re celebrating the launch of three big changes for the Lytro camera: new manual controls, new colors and new accessories.
For those of you who are not familiar, the 8th annual POPULAR MECHANICS Breakthrough Awards recognize innovators and products that have dramatically advanced the fields of technology, medicine, space exploration, automotive design, environmental engineering and more.
We’re taking the picture revolution on the road, making the Lytro camera available to more creative photographers in the United States and around the world. Since our first shipments of the Lytro camera only six months ago, we’ve been inundated with requests to bring the Lytro camera to countries near and far and to stores near you.
We could not be more excited to announce that today, our founder and Executive Chairman Ren Ng has been recognized by MIT’s Technology Review as a TR35 Honoree for 2012 and as the first-ever recipient of the Entrepreneur of the Year award!
We’ve always made it easy for you to share your Lytro living pictures on Twitter, Facebook, and Google+. And, you and your friends have always been able to play with living pictures directly in a Facebook Wall post, or when they’re embedded on a blog or website.
Today, we’re excited to announce we’ve partnered with Twitter to use expanded Tweets so that everyone can play with living pictures directly in their Twitter feed. Now your friends and followers can refocus and interact with living pictures on both web and mobile devices, without ever leaving Twitter.
Later this week, the Lytro Team is headed to Austin, Texas for the SXSW Interactive/Music/Film Festival. We’ll be bringing Lytro cameras to show off and share, and some to give away too. Won’t be making it to South By this year? We’ll be live blogging and sharing living pictures of our adventures on Facebook and Twitter. If you’ll be there too, these are some of the places you can catch up with us.
We were pleasantly surprised by a recent Twitter post from @MikeTadros, who gifted a Lytro to his wife for her birthday. He wanted her to have something to open immediately, so he put his creative skills to work.
Lytro is coming to Times Square – and maybe your city too!
Lytro cameras will be on display, and available for hands-on, in-store demos, at the WIRED Store in New York City. Located at 42nd and Broadway, the 7th annual WIRED Store promises a first look at unique gadgets and gear, events, installations and experiences that embody the “WIRED lifestyle.” The three Lytro camera models will be featured along with more than 200 other hot new products. Visit the store between noon and 7pm Wednesdays through Sundays between Friday, Nov. 18 and Saturday, Dec. 24 (closed Thanksgiving Day) to request a Lytro camera demo with one of the WIRED Store employee “Ambassadors.”